Which Dunkin Halloween Donut Are You? – WFIZ-FM
WFIZ-FM took a creative spin on Halloween by promoting this “Which Dunkin Halloween Donut Are You?” quiz. Sponsored by Dunkin Donuts, they offered a tasty prize of a $10 Dunkin gift card and tickets to Tagsylvania, a local haunted house, and were able to secure a 71% opt-in rate for the station’s database. By using email, they encouraged their audience to participate in the quiz and get excited about the store’s seasonal donuts.
What Kind of Halloween Candy Are You? – Aberdeen American
Aberdeen American, with an insurance sponsor, brought in almost 500 entries who hoped to win $25 Chamber Bucks in this “What Kind of Halloween Candy Are You?” quiz. Having a prize brought them entries, as well as over 100 opt-ins for the paper. Aberdeen American used their email and Facebook to encourage people to participate and win the simple prize. Plus, since this was customized from a ready-to-run turnkey, this quiz was put together in no time.
What Halloween Costume Should You Wear? – The Daily Telegram
The Daily Telegram partnered with the local Goodwill resale store on this personality quiz, “What Costume Should You Wear?” The results page even featured costumes users could get from the store. The winner of this contest received a halloween prize package from Goodwill. With the help of email and Facebook, this promotion brought in 112 opt-ins for the paper and 115 for the local Goodwill.
Halloween Movie Trivia QuizSt. Louis Post-Dispatch
St. Louis Post-Dispatch used this turnkey Halloween movie trivia quiz to promote one of their columnist, Joe Holleman. The quiz attracted horror movie-lovers and utilized an email opt-in on the entry form to grow the ‘Joe’s St. Louis’ weekly newsletter.
Tricky Treats Contest – WTVA-TV
WTVA-TV secured Rosie’s Bakery as the sponsor of the “Guess the Candy” quiz. Rosie’s makes cupcakes, cookies, candy, and more sweet treats, making them the perfect sponsor for this contest. WTVA-TV promoted this quiz on Facebook, which helped bring in 3,460 entries and over 1,700 opt-ins to their database. They included a sweepstakes for a $200 Visa gift card and a prize package from Rosie’s for one lucky winner.
Campbell’s Maze Daze Halloween Quiz – KYTV-TV
KYTV-TV created a clever quiz for local farm and Halloween attraction, Campbell’s Farm. The Campbell’s Maze Daze Halloween Quiz offered $1 off coupon prize for anyone who completed the quiz. Everyone loves to win a prize! KYTV received 289 opt-ins and Campbell’s Maze Daze received 256 opt-ins as a result of this promotion.
The Halloween season presents many advertising opportunities that may not exist year-round. Leverage quizzes to take advantage of all the seasonal revenue in your market or to create something fun and creative to entertain your audience.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.