How can your media company be prepared to compete against these alternative content options?
In August, Facebook released a brand new feature called Live. This is a way for businesses and everyday Facebook users to instantly live stream video to their followers. Plus, this popular feature is prioritized in Facebook’s algorithm, meaning it is more likely to be viewed by your followers than your other posts.
This presents a huge opportunity for media companies. And, many companies are already jumping onto the Facebook Live bandwagon and seeing some excellent results.
At KEXP-FM, they’ve used Facebook Live to stream live concerts to their followers. When soul musician, Charles Bradley performed, KEXP’s live stream was viewed by over 29,000 people.
For 107.7 The End, they’re utilizing Facebook Live on a daily basis – sometimes streaming multiple times a day – and they’ve been seeing some massive engagement numbers from their readers.
To promote an upcoming summer concert, the station hosted members of the band Pearl Jam live in their studio. Not only was this streaming on-air to their regular listeners, but they also streamed it with video on Facebook Live. Over 6,000 people viewed the video on Facebook Live – that’s a lot of awareness about their upcoming concert.
But, these engagement numbers aren’t just coming from big names visiting the studio. Radio personalities have a strong personal connection with their listeners, so people are tuning in just to have a chance to interact and laugh with their favorite 107.7 The End hosts. This video of the morning show host enjoying a donut received over 1,500 views.
TV is also having success with Facebook Live. KJRH-TV out of Tulsa, OK, has been leveraging live streaming to help provide on-the-spot weather updates for severe storms. These have been very well received and tend to average 1,500-2,500 views per video.
KJRH has also been incorporating live videos to promote community and station events. Here, one of their news anchors took an online spelling quiz to encourage viewers to watch the National Spelling Bee which would air on their station later. This simple video was seen by nearly 2,500 people.
At WCPO-TV in Cincinnati, OH, they’re using Facebook Live to broadcast their reporters on-location for breaking news events and press releases, like this video watched by nearly 15,000 followers.
With 62% of U.S. adults getting their news from social media, you need to be harnessing Facebook Live to help broadcast your news stories. For the Record Searchlight out of Redding, CA, they’ve had their reporters conduct live segments following local and state elections.
The Herald-Tribune in Sarasota, FL had put together a major event honoring local high school athletes. And their guest speaker was football celebrity, Tim Tebow. The paper, did a Facebook Live stream straight from the event to share Tebow’s moving speech with their followers – and over 3,000 tuned in to watch and listen.
The paper is also doing a regular live video session called “In the Newsroom” where staff of The Herald-Tribune are interviewed about current and upcoming news stories. These quick videos not only allow users a place to hear about the news, but they are also a great way for the audience to connect with writers and editors in a completely different format.
If you haven’t started using Facebook Live, what are you waiting for? Whether you have a major event coming up that you want to drive awareness for, or you just want your Facebook fans to interact with your team in a new way, you need to jump ahead of this right now.