Sweepstakes
Celebrate the end of the decade with a sweepstakes! Try prize packages such as a decade of chart topping albums, every version of smart phone that was released in the last ten years, or a catered end-of-the-decade party.
Photo/Video Contests
At the end of the decade there is a big social media trend to post photos showing you now and you 10 years ago – try capitalizing on that craze! Or use this opportunity to engage your biggest fans. Ask your audience to share photos of older editions of your newspaper, station-sponsored concerts, or how technology has affected how they engage with your brand over the decade and seed with your own throwback photos.
Quizzes
Use a quiz to test your audiences’ knowledge of the biggest pop culture moments, political scandals, movie awards, or sports wins of the decade. Or try a whole series of quizzes, like “how much do you know about the decade you were born?”, for example.
Ballots
There are several ballot opportunities for year-in-review! Try a big Best-of covering news, weather, sports, and entertainment. These are a great way to repurpose your decade of content. You can also engage your audience with a niche ballot based on the specific topics like top movies, artists, and athletes of the decade.
The end of the decade is a prime opportunity to engage your audience! For more promotions ideas, check out our playbook of 537 promotions ideas!
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.