9 Promotion Ideas for Election Season

by Liz Huff Second Street

Are You Prepared for Election Day? Trivia Quiz

The team at WAAF-FM built this tongue-in-cheek trivia quiz as a fun way to see how their audience prepared for election day. They began by asking if users were registered to vote, and moved on to ask if they have plenty of booze, if they have plans to leave the country, and if they have a mask picked out for ‘The Purge’.

Election Day Preparedness Trivia Quiz WAAF-FM


How Much Do You Know About Presidential Elections? Trivia Quiz

The Columbus Dispatch tested their audience’s knowledge on the intricacies of presidential elections and collected more than 200 entries! To make things even easier, we have this turnkey quiz available, so you can have this up and running on your site in no time.

presidential trivia columbus dispatch

‘I Voted’ Sticker Photo Contest

Asbury Park Press held an ‘I Voted’ sticker photos for the presidential election. This quick, two-day photo-contest invited readers to submit their photos to be displayed in a community photo gallery celebrating election day. Check out our turnkey library for a ready-made ‘I Voted’ Sticker photo contest!

I Voted Sticker Photo Contest from Asbury Park Press

Pet Election Photo Contest

Last election, KOIT-FM ran a fun pet election campaign using a photo contest! This was a fantastic way to reach pet-owners and grow their pet newsletter! Local pet-related businesses, shops, and veterinarians are all great advertisers to attract for sponsors.

Pet Election Photo Contest

Which Candidate Are You? Personality Quiz

For their mayoral election, Seattle Weekly hosted a personality quiz for readers to find the candidate who aligns with their views. With 21 candidates, the questions had to be well thought out. They included questions like, “Should Seattle divest from big banks?”, “Did you get interested in the mayor’s race before or after allegations were brought against Mayor Murray?” and “What should the city do about the youth jail?” These pointed questions on city-specific issues was a hit with their audience – over 4,200 people took the quiz!

Which Candidate Are You_ Personality Quiz Seattle Weekly


Election Poll

LALtoday created a fantastic election guide to educate their audience ahead of the 2020 race. This guide provided their audience with important information on all candidates and issues and included a poll at the end of the guide. The three-question poll asked users if they are registered to vote, if they will be voting in this election, and how they plan to vote.

Which U.S. President Are You? Personality Quiz

This personality quiz from the Wisconsin State Journal collected more than 5,400 quiz submissions! This simple, turnkey quiz was so engaging many users took the quiz more than once, hoping to get their favorite president as a result.

which President Are You_ Personality Quiz Madison.com


‘Presidential Misstatement’ Trivia Quiz

St. Louis Post-Dispatch ran this creative ‘Presidential Misstatement’ quiz as a fantastic way to both connect with their audience and promote their columnist, Chuck Raasch. The quiz tested users’ knowledge of presidential history of moments where presidents have lied, misspoken or parsed their language. On the entry form, they included an opt-in for Chuck’s newsletter and promoted his Twitter on the results page.

St Louis Post Dispatch ‘Presidential Misstatement’ Trivia Quiz

US Presidential Trivia

Times-News invited their audience to test their presidential trivia with this turnkey quiz. They secured four sponsors (a local furniture store, local jeweler, and local Christian school) for the promotion and tied in a sweepstakes for six $25 Visa gift cards. The quiz was taken more than 500 times, over 330 users registered for the sweepstakes and about 200 users opt-ed into Times-News emails.

US Presidential Trivia by Times-News

Want more ideas for election season promotions? Check out these 10 Winning Turnkey Promotion Ideas for 2020 Election Season!