Easter Dinner Sweepstakes
Star-News | Wilmington, NC
This sweepstakes from Star-News was a great way to promote their advertiser, the local HoneyBaked Ham store. The sweepstakes gave away an Easter dinner ($200 store gift card) to one random user and gave users extra chances for every friend that entered. They included an opt-in for both the sponsor and the paper on the entry form to grow their email databases.
Funny Easter Photo Contest
WRDW-TV | Augusta, GA
Pictures with children don’t always work out the way you want, and this photo contest from WRDW was the perfect way for families to share their funniest. Even if the stay-at-home order is keeping families homebound this Easter, I know people will still have lots of pictures to share! The station secured a local pediatric office and a pizza restaurant to sponsor the contest, which was perfect for promoting their businesses with local families with children.
Easter Egg Hunt Contest/Quiz
The Crescent-News | Defiance, Oh
This paper used a quiz to engage their audience and support local businesses. They hid numbered easter eggs in the advertisements of four printed newspapers. Then, readers took the quiz to match the correct numbered egg with its advertiser for a chance to win a cash prize.
Easter Kids Video Contest
JOY-FM | St. Louis, MO
JOY-FM, a Christian station, ran this video contest to celebrate Easter with their audience. They asked listeners to share a video of their children answering a few questions on the origins of the holiday. The best clips were put together for a special telling of the Easter story, shared on-air on Good Friday. One entrant won a prize package including boutique cookies plus four tickets to a Christian-rock concert and an autographed CD from the headliner.
Easter Art Gallery
KPRC-TV | Houston, TX
KPRC’s daily art assignments have been a huge hit during this stay-at-home order. For Easter, they asked local kids to share their Easter artwork for a chance to be featured on-air. The station is consistently getting hundreds of entries each day and driving just as many opt-ins for their newsletters.
This is a great way to engage your audience and connect with your community. You can easily run an Easter coloring contest with our ready-made turnkey.
Dinner for 4 Sweepstakes
Erie Times-News | Erie, PA
The local Honey Baked Ham store came to the Erie Times-News for an engaging way to promote their curbside pickup and new early hours for seniors due to COVID-19. The paper created this weekly sweepstakes campaign for an Easter dinner for four. The campaign attracts a large audience which makes it great to get the word out for the sponsor. Plus, every entrant received a thank-you email including three different coupons from the sponsor to help drive sales.
Easter Trivia Quiz
The Ledger | Lakeland, FL
The Ledger used this ready-made turnkey Easter trivia quiz to engage their audience and drive sponsorship revenue. A local credit union signed on to be the title sponsor and seven other local businesses co-sponsored the campaign. Everyone who took the quiz was automatically entered to win one of two prizes: a $200 gift card or a $100 gift card.
Dinstuhl’s Easter Basket Sweepstakes
WREG-TV | Memphis, TN
WREG partnered with a local candy company for this Easter sweepstakes. They gave away an Easter basket full of goodies to one random user, a great prize for attracting those celebrating Easter with baskets. The sponsor promoted their personalized candy services in the sweepstakes description and used an email opt-in on the registration form to grow their database.
Heerys Easter Extravaganza Sweepstakes
Athens Banner-Herald | Athens, GA
The Athens Banner-Herald ran this sweepstakes with a local clothing retailer, Heery’s Clothes Closet, to help their audience look their best for Easter. They gave away a $250 gift card to the store and offered an extra chance for every friend that enters the contest, too. The sponsor utilized the entry form to grow their email database, Facebook audience, and learn valuable customer information. They used two lead-generation questions to collect valuable customer info and to identify users interested in attending a private event at the store.
Looking for more ideas? Check out these 11 Creative Ways to Keep Your Audience Engaged.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.