Sweeps Boosts Store Opening and Gathers Needed Marketing Data for Client

The Idea

The KTVI-TV team partnered with their advertiser – Rawlings Experience – to capture and generate baseball enthusiast and attract them to the new Rawlings Experience opening. They decided a two sweepstakes package was the best way to both entice their audience and get the word out about the new store opening.

The Execution

The team at KTVI scheduled the two sweepstakes around big events in the baseball season so they knew they would be attracting the right audience. The first sweepstakes launched in October around the playoffs and World Series, and the second was launched right before the holidays. Both sweepstakes boasted a prize of a $250 Rawlings Experience gift card – which was not only large enough to entice their audience to enter, but would also bring foot traffic to the Rawlings Experience.

The registration form of the sweepstakes also included an opt-in for the Rawlings Experience and data gathering questions that would be invaluable for the Rawlings Experience’s future marketing efforts.

Finally, the Thank You Email included a coupon code for 20% off that could  use at the Rawlings Experience or online – driving even further traffic for the store opening.

The Results

The Rawlings Experience knew they needed to create a database of first party data quickly before the holidays, and these two sweepstakes delivered! The first sweepstakes generated 3,000+ submissions and 1,400+ opt ins, and the second generated 3,000+ submissions and 600+ opt ins, for a total of over 2000 emails gathered for Rawlings Experience.

This, paired with the first party data gathered, gave Rawlings Experience a list to send holiday offers, and they were ecstatic with the response! KTVI-TV also secured $30,000+ in revenue for this campaign.