MidWest America FCU Savings Quizzes
WQHK-FM
MidWest America leaned on the WQHK-FM team to help them achieve their goals of educating their audience about good money habits, collecting data, and promoting their mobile app. The WQHK-FM team created an engaging and intelligent quiz that brought MidWest Americal 100+ opt-ins, much needed data about their mobile app, and 20+% Facebook & Instagram follows. This campaign also secured substantial five-figure revenue for WQHK-FM.
Power Your Future Quiz
The Columbus Dispatch
A local electrical contractor came to The Columbus Dispatch for help educating their audience about electrical work and also to collect quality recruitment leads for their open positions. The Columbus Dispatch team crafted a quiz their audience could complete to learn more about a career as an electrician. This brought in 120+ advertiser opt-ins, lead-gen data, and 58 recruitment leads. The Columbus Dispatch walked away with $42,000 in revenue.
Cruise Line Quiz
USA TODAY
The USA TODAY team worked with a smaller cruise line for the Great Lakes to help them educate their audience about the great lakes, gather leads & opt-ins, and improve their brand awareness. They crafted a quiz all about Great Lakes knowledge that procured 3,000+ advertiser opt-ins, lead-gen & marketing data for the cruise line, and 1,900 sales leads. This also secured $14,000 in revenue for USA TODAY.
Michigan College Guide Giveaway
Detroit Free-Press
The Michigan College Guide helps prospective students in navigating financial aid, SAT/ACT prep, and more. They were looking to foster meaningful engagement, educate, and collect data. The Detroit Free-Press created a scholarship sweepstakes to draw in their top audience of prospective students. Within the sweepstakes, they included data collection questions like ‘What would you prefer to study?’ and ‘What’s the most important factor in choosing your college?’ This sweepstakes collected nearly 150 sponsor opt-ins, and the Michigan College Guide stated that their revenue was up 25% which they can attribute to the college guide sweepstakes they added to their advertising package. The Detroit Free-Press team marked this as a huge win with a happy client and $50,000 in revenue.
Related Articles
Kristen is a Customer Success Manager and Content Creator. She works to create useful content with thought-leadership our partners can use to drive revenue, engagement, and audience growth with promotions.