How to drive more revenue & engagment with Best Of ballots
‘Best Of’ ballots are one of the most effective ways for businesses to grow audience engagement and drive advertiser revenue. This guide breaks down how to plan, promote, and optimize a ballot that becomes a signature annual event for your market.
Local businesses rely on “Best Of” programs to build credibility and reach new customers. For media companies, ballots deliver consistent revenue, strong sponsorship packages, and high‑value audience growth. This guide shows you how to maximize those results.
What’s inside:
- How to structure a ballot that attracts voters and advertisers
- Best practices for the Nomination, Voting, and Winner’s phases
- Strategies to grow your database and increase repeat participation
- Revenue opportunities at every stage of the ballot
- Promotion tactics that boost visibility and engagement
- How to drive year-round revenue
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.