Drive Revenue + Engagement with Auto Racing Quiz Bundles

by Liz Huff Second Street

Quiz bundles can be an ideal opportunity for a variety of sponsors. Because quiz bundles run for weeks or months at a time, these can give your advertiser a long-lasting branding opportunity.


Not sure which advertisers to reach out to? All of these businesses would be great advertisers to target for quiz sponsorship packages.

RacetracksSprint Cup Location, Local Racetracks
AutomotiveDealerships, Audio Installers, Window Tinting, Mechanics, Detailing & Car Washes, Maintenance
Community ServiceBanks & Financial Services, Insurance Providers, Local Utilities
Food & BeverageLocal Pubs & Bars, Fast Food Chains, Liquor Stores, Grocery Stores, Meat Markets
EntertainmentMovie Theaters, Event Venues
RecreationSports & Rec Centers, Gyms & Fitness Centers
RetailClothing & Hat Stores, Outdoor Stores, Sports Stores, Hardware Stores, Big Box Retailers, Bike & Cycling Shops, Home Audio Stores, Award & Trophy Shops
Service ProvidersHome Services, Doctors, Dentists, Chiropractors

By including an offer on the outcome page, you can drive foot traffic for your advertiser. Work with your sponsor to develop an offer that features their products or services, like a free car wash or a coupon discounting their next in-store purchase.

Make the promotion even more valuable to advertisers by including 2-3 optional lead-generating questions. Lead-gen questions are an excellent way to produce qualified leads. Check out these sample questions perfect for a local restaurant to learn more about their consumers.


Quizzes get big engagement numbers. Include an email opt-in to ensure that you’re building your email database for future marketing campaigns for yourself and for your advertiser.


For ideas for your quiz bundle browse through our hundreds of turnkey quizzes (ready to run or customized to your needs). We have ones for auto racing and other automotive-themed quizzes as well.

Get your copy of the Quiz Playbook.

Liz Huff Second Street

Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.