Advertisers to Target for April
Lawncare, utilities, and healthcare are advertisers looking for the opportunity to get in front of their consumers this month. If they’re not already on your list, make sure you’re reaching out to these advertisers this month.
| Lawn & Landscaping | Utilities & HVAC | Healthcare |
|---|---|---|
| Landscaping Services | Gas | Dentists |
| Grass Trimmers | Cable & Electric | Hearing Centers |
| Sprinkler System Installers & Repair | Water & Sewer | Lasik Services |
| Lawn Equipment Retailer | HVAC Installation & Repair | Cosmetic Surgeons |
| Dirt & Mulch | Urgent Care Facilities | |
| Turf Lawns | General Hospitals | |
| Children's Hospitals |
Top Ideas for April
Sweepstakes
With dreams of summer weather, outdoor barbecues, and baseball, any sweepstakes with prizes related to baseball or outdoor yard work can bring in big engagement numbers and lots of revenue for you.
KNXV-TV worked with Water Use It Wisely, a local water conservation effort looking to grow their own newsletter database. The sweepstakes offered an $8,000 landscape makeover and collected over 6,500 email opt-ins for the sponsor. Plus, KNXV generated over $16,000 in digital revenue.
A local supermarket – Big Y – partnered with WEEI-FM on their Boston Baseball Experience giveaway. The contest offered tickets to an upcoming game and an exclusive fan experience for the winner.
Photo Contests
Photo contests are not only great for engaging your audience, but they also are an excellent tool for developing information for your sponsors.
The Dothan Eagle’s Ugly Yard Contest was sponsored by a local landscaper & nursery and generated $2,000 for the paper. Not only did the contest generate leads for the sponsor, but each photo provided great data about the entrants for contacting them after the contest ended.
The Citrus County Chronicle used an ugly backyard photo contest to help promote their Home & Outdoor Living Show. The contest was sponsored by four companies – a landscaper, a tile and remodeling company, a nursery, and national home improvement chain. The contest was a great way to collect leads for the upcoming show.
Quiz Bundle
Quizzes give you a way to engage a wide audience, educate your consumers, and find a unique fit for any advertiser.
To capitalize on local baseball fan fever, the Southeast Missourian created a quiz all about the St. Louis Cardinals. Sponsored by a local auto parts store and a dentist, they included survey questions to deliver over 100 hot leads for both advertisers.
Sponsored by a national fast food chain, this “Which Stadium Food are You?” quiz entered all quiz-takers in a sweepstakes to win tickets to the local baseball home opener. It was built in a snap because it was a turnkey quiz and was able to deliver over 1,000 opt-ins for the sponsor.
Looking for even more ideas? Download Your Revenue Guide to Spring Promotions and Interactive Content to get all the tips and best practices you need for the months of March, April, and May. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Spring.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.