From pool installers to local events, here are 7 advertisers looking to get in front of summer spenders with creative promotion & interactive content ideas
The summer months are a big time for consumer spending. From vacations and summer fun to home repairs and yard improvements, there are some specific advertisers who are looking for a chance to take advantage of summertime spending.
For many media companies, summer is one of their slowest periods for revenue growth. Don’t let that happen to you! If you target the right advertisers with the right promotions, you can make this summer one of your biggest revenue generating seasons.
With these 7 perfect advertisers and 9 promotions ideas to pitch for each, surely these 63 ideas will be all you need to heat up your summertime revenue this year.
Lawn Care & Landscaping
With so many barbecues and parties happening outside in the summer, people are putting a ton of focus (and money) into making their yard look fantastic. Local lawn care and landscaping businesses need to get their brand in front of as many people as possible.
One of our favorite lawn care promotions is an “Ugly Yard” photo contest. Not only can you determine qualified leads from specific survey questions, but once the landscaper identifies those leads, they can match up them up to their yard picture and have even more data for their sales call. Include an email opt-in on your registration form, and you’re giving your advertiser a list of qualified leads to market to in their prime season.
Lawn Care & Landscaping Ideas
| Promotion Type | Promotion Suggestions |
|---|---|
| Sweepstakes |
|
| Quizzes |
|
| Photo Contests |
|
Summer Events
Summer is one of the busiest times for events and festivals such as local farmer’s markets, county fairs, Fourth of July celebrations, or maybe even a Renaissance festival. The success of these events is directly attributed to attendance – so promotions are perfect.
When you’re trying to drive attendance to an event, a sweepstakes is a great tool for your advertisers. These are easy to enter. They can drive big awareness on social when you offer additional chances to win from social shares. Plus, you’ll have a rich list of people to send reminder emails as the event gets closer.
Summer Events Ideas
| Promotion Type | Promotion Suggestions |
|---|---|
| Sweepstakes |
|
| Quizzes |
|
| Photo Contests |
|
Get your copy our Seller’s Guide: Solutions for Top Advertisers for more great advertisers to target this summer »
Deck & Home Construction
Sunny summertime weather leaves many people anxious to do some construction work around the house. With homeowners on average spending $7,000 on a new deck, construction companies are eager to secure business during the summer months.
A sweepstakes is a great way for you to showcase your advertiser’s services. Plus, if you pick a specific prize, you’ll be able to see who’s in the market for your advertiser’s products. Include an email opt-in and your advertiser has a new list of qualified leads to email with their next offer.
Summer Events Ideas
| Promotion Type | Promotion Suggestions |
|---|---|
| Sweepstakes |
|
| Quizzes |
|
| Photo Contest |
|
Travel & Recreation
We don’t need to tell you that summer is the biggest season for travel – opening up a multitude of advertisers for you to contact. And while travel agencies and hotels may be a good fit, also consider local ‘staycation’ hotspots like amusement parks, recreational facilities, or even campgrounds.
A great promotion around summer vacations is a quiz, like this one for Silver Dollar City, a theme park in Branson, MO. Not only can the quiz questions highlight aspects of the vacation site, but it can also be a great way to collect valuable consumer profile data for your advertisers.
Summer Events Ideas
| Promotion Type | Promotion |
|---|---|
| Sweepstakes |
|
| Quizzes |
|
| Photo Contest |
|
Pool & Pool Maintenance
While it can cost $22,000 to install a new pool, a lot of pool costs come from routine maintenance. Pool companies are eager to secure this yearly recurring business just as much as a new pool installation – and exactly why local pool installers want their business name to be the most recognized in the area.
A sweepstakes is an ideal way to collect qualified leads for your advertiser. To collect even more consumer profile data, leverage survey questions like these:
- When was the last time your pool was resurfaced?
- Who currently handles your yearly pool opening service?
- Are you interested in installing a pool fence?
Summer Events Ideas
| Promotion Type | Promotion Suggestions |
|---|---|
| Sweepstakes |
|
| Quizzes |
|
| Photo Contests |
|
Air Conditioning & Utility Companies
As the summer heats up, consumers are blasting their air conditioner to keep up with the rising temperatures. With many HVAC units being put to the test, it’s the perfect time to target advertisers that make sure these units are running their best.
New HVAC units and summer electric bills are expensive. Running a sweepstakes that offers a new unit, free yearly servicing, or a paid summer electric bill can definitely appeal to a large audience. Add on a few lead-generation questions and your advertiser will walk away with a valuable list of qualified leads.
Summer Events Ideas
| Promotion Type | Promotion Suggestions |
|---|---|
| Sweepstakes |
|
| Quizzes |
|
| Photo Contests |
|
Retail & Patio Furniture
One more advertising category to target for summer promotions is retail. From patio furniture to barbecue grills, there are a lot of retail stores focusing on summer sales.
This was a great sweepstakes that not only had the prize of a new grill, it also offered a grocery gift card – all the ‘fixins’ of your next great summer barbecue party. Include an email opt-in on your form, and your advertiser will be able to quickly grow their database and target qualified leads for their next email marketing campaign.
Summer Events Ideas
| Promotion Type | Promotion Suggestions |
|---|---|
| Sweepstakes |
|
| Quizzes |
|
| Photo Contests |
|
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.