Spring is a time for new beginnings – and we are going to show you 5 ways you can transform your promotions plan!
National Sweepstakes
We’ve said it many times, and we’ll say it again – National Sweepstakes are one of the easiest ways to drive revenue and engagement. Each National Sweepstakes provides a very desirable, national cash prize, and the theme of each sweepstakes aligns with advertiser categories that make the most sense for revenue and engagement for that quarter. It’s a no brainer to add to your promotions plan!
Time Saving Features
Second Street promotions provide a plethora of features that will save you time – whether that be during setup, moderating your promotion, or getting your leads to your sponsor. A few examples of these features are Default Forms, Hot Leads, and Promotion Emails.
Resource Center/The Lab
We are constantly striving to provide you with the most up-to-date, useful, and actionable content. All of this amazing content can be found in The Lab. Use the easy to navigate filtering to find content specific to the season, your advertiser type, the specific objective you’re trying to achieve, and more!
Promotions Calendar
After brainstorming the type of promotions you want to run, you need to combine all of those ideas into a plan – or calendar. Utilize National Sweepstakes, Turnkeys, Recurring Revenue Campaigns, and Ballots to fill our your promotions calendar and achieve those those goals you’ve set for your team.
Make the Most of Your Time
Bucket out the amount of time you have to spend on a task or project, and use that time effectively. If you have 5 minutes, download and read the Seller’s Guide or create a default form. If you have 1 hour, take the time to train your staff on how to use hot leads. If you have 1 week, download the Sales One-Sheets for your industry and create sales packages. If you have 1 month, focus on National Sweepstakes or create a plan for the rest of the year. The key is to make sure you are working effectively and efficiently with the time you have!
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.