DOWNLOAD IDEAS TO ENGAGE YOUR AUDIENCE
Our playbook 359 Ideas to Engage Your Audience is your ultimate planning guide and idea bank to contests and interactive content. Inside, you’ll find over 240 ideas (yes – 240!) to put on your calendar. Plus, you’ll get tips on the best advertisers to reach out to, content to incorporate, and demographics to target.
CHECK OUT THE WEBINAR TAKEAWAYS
Use Turnkeys to Make Your Life Easier
Turnkeys are contests and interactive content already created and ready for you to run or customize for your site. We have a huge library of over 500+ turnkey campaigns to make the creating and selling process so much simpler. Looking to land a potential new sales lead, create a turnkey spec just for them, bring it on your sales call, and land that next deal.
Plan. Plan. Plan.
No matter the goals you are looking to achieve, it all starts with a plan. Having an annual goal for database growth or increasing revenue is much easier to achieve when you’ve laid out your entire year, month-by-month. Plus, you’ll set everyone on your team up for success when they know what’s coming and have ample time to prepare.
Our downloadable Planning Calendar & Revenue Tracker is an excellent tool for laying our your ideas, predicting and tracking revenue, and monitoring your database growth.
Fill Your Calendar with Variety
While you may have found success with a sweepstakes or quiz, don’t get locked into creating the same type of campaigns over and over again. Different campaigns excel at achieving different goals. Make sure that you’re leveraging every tool in your wheelhouse to make this year, the best yet.
What Do You Want to Achieve?
| What's Your Goal? | What Do We Recommend? |
|---|---|
| Grow Your Email Database | Sweepstakes (and add an email opt-in to all engagement campaigns) |
| Generate Revenue | Pick'ems & Brackets |
| Improve Engagement & Time on Site | Photo Contests, Quizzes, Polls, & Pick'ems |
| Increase Ad Impressions & Page Views | Photo Contests & Galleries |
| Market Your Products & Content | Sweepstakes and Quizzes |
| Grow Your Social Following | Sweepstakes, Quizzes, & Photo Contests |
| Gain Consumer Insights | Ballots, Polls, & Quizzes |
Design Campaigns to Reach Your Goals
Whether you would like to know which high school football game you should cover this week or you’re working with an advertiser who’s hoping to find leads looking to buy a car, customize your contests and interactive content to deliver more value on each campaign.
By including survey questions and email opt-ins, you can optimize every campaign to produce big results. In our Seller’s Guide, you’ll find custom campaign ideas, opt-ins, survey questions and more for over forty top advertising categories.
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Liz is a Director of Affiliate Success at Second Street and has extensive background in media. She is a huge advocate of the power of engagement campaigns for every department within an organization, including sales, marketing, audience development, and editorial.