Check out our top 30 ideas to help you drive revenue and engagement in 2024, 2025, and beyond!
In our 15th annual 30in30, we sourced 90+ ideas to help you make 2025 your best year yet. These ideas will help you create a plan to increase your revenue, grow your database, develop a deeper level of audience engagement, or a combination of all three!
Whether you’re looking for new ways to improve an existing contest program or your company is just getting started with promotions, we’re giving you a calendar years’ worth of ideas!
National Sweepstakes
The National Sweepstakes are an addition you MUST include in your yearly promotions calendar. They provide you with an opportunity to increase your lists, drive data growth, and boost revenue with multiple sponsorship opportunities. They are National Sweepstakes free for you to use and you can even customize them to curate a bespoke promotion for your advertiser! Check out our 2025 National Sweepstakes Kit to learn more!
Current Initiatives
Don’t reinvent the wheel! Your company already has internal initiatives every year, so use promotions to enhance those initiatives and generate even more revenue and database growth. Examples of current initiatives could be Sports, Weather, Special Sections, Programming, Content Marketing, etc. Promotions allow you to enhance these initiatives and develop even larger audiences engagement.
Big Money Opportunities
More revenue with less work is what we’re all striving for. These recurring or annual promotions will bring in that big money and fill your advertiser funnel throughout the year with less lift and strain on your team. Check out our complete guide to recurring revenue for more on recurring campaigns! And of course we can’t leave out the largest revenue driver of the year – your Best Of Ballot. Take your next Best Of one step further to drive that year-round revenue!
Lead Generating Campaigns
Lead Generating campaigns provide proven value to all advertisers. Like any business, they need a full funnel of leads, and promotions are a proven way to provide them with real and plentiful leads. These campaigns are customizable to fit your advertisers’ needs and drive the measurable results they are looking for!
Audience Data
Gathering opt-ins will always be an important initiative, but you also need to be sure you are gathering specific data points on your audience. Once you know WHO your audience is and what they CARE about, then can maximize that data and engage with them more effectively! Your advertisers also need this type of data to better target leads and evolve their marketing strategies, so make sure you are continuously collecting data!
Need more ideas?
Our playbook 537 Ideas to Engage Your Audience is your ultimate planning guide and idea bank to both promotions and email. Utilize over 500 ideas to for your 2024 calendar.
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Kristen is a Customer Success Manager and Content Creator. She works to create useful content with thought-leadership our partners can use to drive revenue, engagement, and audience growth with promotions.