2015 #PromotionsSummit Highlights from Twitter

by Liz Huff Second Street

Day One Sessions

We heard from media executives why they love promotions, including Beth Mann from WKDZ-FM, who attended the Promotions Summit last year and was so motivated by what she learned, she now has a promotions revenue goal of $250K for her small stations. Read her inspiring story.


Keynote Speaker

Lutz Finger, Director of Data Science at LinkedIn, was the keynote speaker on Monday afternoon. He shared an actionable plan on how media companies can take advantage of the data that they’ve been collecting on their consumers for years.


Monday Night Reception

Second Street hosted a reception at our office on Monday evening. It was baseball-themed and included everything from hotdogs, nachos, popcorn, cotton candy, and peanuts. Attendees had time to network and discover who was also rooting for the same baseball team.



Day Two Sessions

On Day Two, many sessions revolved around how media companies can make sense of the data they’ve collected in order to leverage it for their business.