The 2015 Second Street Awards Winners & Finalists

BEST OVERALL PROMOTION

Winner: WPSD-TV’s What’s Your Home Decor Personality?

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CONTESTS

Best Video & MP3 Contest

Winner: KNXV-TV’s ABC Salutes Arizona Veterans

Finalists:

• WHTA-FM’s #BirthdayBash20 5 Minutes of Fame
• Forsyth County News‘ The Official Forsyth Dance Off
• CIFM-FM’s Be the Opener for Finger Eleven Contest

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Best Sweepstakes

Winner: WXMI’s Grocery Giveaway

Finalists:

• KMGH-TV’s Ameristar Getaway
• Opelika-Auburn News‘ Jewelry Giveaway
• KCLR-FM, KATI-FM’s The Gift of Magic Giveaway
• WHAM-TV’s Cruze Into Summer

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Best National Sports Contest

Winner: Northwest Herald’s UPick’Em Pro Football

Finalists:

• KFDX-TV’s Texomas Auto Racing
• KKFN-FM’s 2015 Bracket Challenge
• Steamboat Pilot & Today‘s Footbal Pick’Em League
• Bristol Herald Courier‘s Auto Racing Challenge

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Best Local Sports Contest

Winner: WYMG-FM’s Football Player of the Week

Finalists:

• TH Media‘s Athlete of the Week
• WSOC-TV’s Big 22 Players to watch
• WJAX-TV’s Friday Night Blitz
• KMYS-TV’s All-Star Cheer Challenge

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Best Photo Contest

Winner: WPXY-FM’s Cutest Baby Contest

Finalists:

• WLMG-FM’s Puppy Love
• Sunday World’s Peugot Baby of the Year
• CIFM-FM’s Master of All Garages
• Record-Journal‘s School Spirit Photo Contest

Best #PhotoSweepstakes

Winner: KNDD-FM’s Odin Mug Shot

Finalists:

• Tulsa Kids‘ My Tulsa Kids Force
• Steamboat Pilot & Today‘s Summer In Steamboat
• WERQ-FM’s Q Selfie Summer
• KIRO-AM’s My Seahawks

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Best Overall Contest Program

Winner: WKDZ-FM

Finalists:

• KMGH-TV
• WPXY-FM
• The Kansas City Star

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BALLOTS

Best Metro Ballot

Winner: Forsyth County News’ Best of Forsyth

Finalists:

• D Magazine‘s Best of Big D
• Southeast Missourian‘s Cape County Choice Awards
• Charleston City Paper’s Best of the Best
• The Frederick News-Post’s Best of the Best
• Northwest Herald‘s Best of the Fox

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Best Niche Ballot

Winner: Northshore Magazine’s Wedding Awards

Finalists:

• Tulsa World‘s Best Ever Sooner
• The Daily Sentinel‘s Fans’ Choice Awards
• Coastal Virginia Magazine‘s Giving Back Awards
• D Magazine‘s The Best Pizza in Dallas
• Parent Map‘s Golden Teddy Awards

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Best Overall Ballot Program

Winner: Charleston City Paper

Finalists:

• D Magazine
• Coastal Virginia Magazine
• The Roanoke Times

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QUIZZES

Best Native Quiz

Winner: Richmond Times-Dispatch‘s What Color Should You Paint Your Front Door?

Finalists:

• The Philadelphia Inquirer‘s What’s Your Home Energy IQ?
• Wisconsin State Journal‘s Winter’s Coming: Should You Repair or Replace Your Heater?
• The Philadelphia Inquirer‘s What is Your Philadelphia Bike Law IQ?

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Best Sponsored Quiz

Winner: Greeley Tribune‘s What Kind of Driver Are You?

Finalists:

• WPSD-TV’s Test Your Breast Cancer Knowledge
• The Atlanta Journal-Constitution‘s Who’s Your TV Mom?
• Everette Daily Herald‘s Are You a True 12?
• KYTV-TV’s What’s Your Favorite Fall Activity?

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Best Editorial Quiz

Winner: The Wichita Eagle‘s How Well Do You Know Kris Kobach?

Finalists:

• The Arizona Republic‘s Can You Pass the U.S. Citizenship Test?
• The Wisconsin State Journal‘s What’s Your Golf Game Like?
• St. Louis Magazine‘s Who Said It, Yogi Berra or Mike Shannon?
• Bangor Daily News‘ Can You Recycle That? An Eco-Friendly Quiz

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Best Overall Quiz Program

Winner: The Atlanta Journal-Constitution

Finalists:

• WSSP-FM
• WJW-TV
• KYTV-TV
• Wisconsin State Journal

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ECOMMERCE PROMOTIONS

Best Ecommerce Offer

Winner: WDIV-TV’s Half Off Admission to the 2015 Michigan Renaissance Festival

Finalists:

• The San Diego Union-Tribune‘s Weeklong Kids Summer Camp $99 Half-Day Week, $190 Full Day Week
• 225 Magazine‘s Gino’s Restaurant $29 for $50 on Dinner Only
• Tri-City Herald‘s $50 for $100 for All Landscape and Gardening Plants from Farmers Exchange
• The Fresno Bee‘s Wild Waters $16 for One All Day Admission Pass

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Best Card

Winner: The News Tribune’s 2015 Golf Card

Finalists:

• Bellingham Herald‘s Whatcom Taster Challege
• KFSM-TV’s Bella Vista Village Golf Card
• KRTV-TV / KXLH-TV’s Golf & Go 2015
• The Seattle Times‘ ’15 Pizza Passport

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Best Overall Ecommerce Program

Winner: 225 Magazine

Finalists:

• The San Diego Union-Tribune
• Plan!t Save
• CincySavers
• KYTV-TV

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BEST PROMOTION TO ACHIEVE AN ADVERTISER’S GOAL

Best Advertiser Quiz

Winner: WPSD-TV’s What Your Home Decor Personality?

Finalists:

• WJW-TV’s How Haunted is Your House?
• KYTV-TV’s How Well Do You Know the Flu or Common Cold?
• Inside Columbia Magazine‘s Tallulah’s Gadget Quiz
• CFGQ-FM’s What’s Your Stampede Get-Up?

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Best Advertiser Sweepstakes

Winner: WEZB-FM’s King Cakes for a Year Giveaway

Finalists:

• WPSD-TV’s Win a Whiter Smile
• Northwest Herald‘s Cash Bash
• WKDZ-FM’s Win Some Wheels

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Best Overall Advertiser Program

Winner: WPSD-TV

Finalists:

• WEZB-FM
• KYTV-TV
• Northwest Herald

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PROMOTIONS PROGRAMS

Best Small Market Promotions Program

Winner: WKDZ-FM

Finalists:

• WEEK-TV
• The North Platte Telegraph
• Greeley Tribune
• Forsyth County News

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Best Mid-Size Market Promotions Program

Winner: KYTV-TV

Finalists:

• WPSD-TV
• Richmond Times-Dispatch
• WQSB-FM
• The Canton Repository

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Best Large Market Promotions Program

Winner: The Atlanta Journal-Constitution

Finalists:

• The Charlotte Observer
• WJW-TV
• WXSS-FM

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Best Group-Wide Promotions Strategy

Winner: Scripps Media

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Best Promotions Campaign

Winner: The News Tribune‘s Pigskin Picks

Finalists:

• KWJJ-FM’s Which Rodeo Regular Are You?
• WPSD-TV’s March Mania
• 417 Magazine‘s Summer Days of Giveaways