Promotions Summit Highlights: Day 2

by Matt Coen Second Street

Jim Brown of Borrell Associates shared market information from their Compass Reports with summit attendees for the group activity.

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Second Street Co-Founder and President Doug Villhard gave a presentation on big data collection and the future of Second Street.

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Panel of media professionals discussed successful sales strategies.

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Media leaders shared past promotional opportunities that drove results.

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Case Studies

Conference attendees rounded up to share and brainstorm promotion strategies.

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Summit attendees divided into teams to pitch a promotional campaign to a specific advertiser.

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