Jim Brown of Borrell Associates shared market information from their Compass Reports with summit attendees for the group activity.
Second Street Co-Founder and President Doug Villhard gave a presentation on big data collection and the future of Second Street.
It’s not just a database. It’s full of people. Full of consumers. @DougVillhard #promotionssummit
— Kim Reis (@KimReis459) June 3, 2014
I love the smell of DATA in the morning — it truly smells like #victory #promotionssummit @s_O2Digital pic.twitter.com/a01QYxpZK3
— James Clark s_O2 (@HypoxiaKills) June 3, 2014
The more you know about your audience, the more you can win. #PromotionsSummit
— Shawn Palmer (@sep9) June 3, 2014
@secondstreetlab has built a great microscope. Can’t wait to get a closer look. #PromotionsSummit pic.twitter.com/DnKttkyt66
— Shad Burner (@sburner) June 3, 2014
Panel of media professionals discussed successful sales strategies.
Getting sales teams excited about promotions: If their eyes don’t light up, get new reps. Lots of money for reps. #PromotionsSummit
— Lauren Watters (@laurencw) June 3, 2014
Campaigns are a party that advertisers are the host of. Plan, invite, promote! Get the word out! @BrandyCCarter #PromotionsSummit
— Matt Myers, Jr. (@MattMyersJr) June 3, 2014
“People don’t buy what you sell, they buy what you believe.” #PromotionsSummit
— Andy Friedman (@andy_friedman) June 3, 2014
Media leaders shared past promotional opportunities that drove results.
“Best of”entries increased from 2-3k to 115k using @2ndstreetmedia Readers Choice platform”….WHAT?!@vincejohnson #PromotionsSummit
— Amie Stein (@Amiestein) June 3, 2014
Excited to hit the ground running with the deals cards templates. #PromotionsSummit
— Ethan Busse (@ethanbusse) June 3, 2014
@alexfuentes “Deal quality is still KING” Thanks for sharing what’s the deal! #PromotionsSummit #LetsMakeADeal #Socks
— Brandy Carter (@BrandyCCarter) June 3, 2014
Revenue Touchdown. Bwahaha #sportscontests #PromotionsSummit @julie_foley
— Alice Brewer (@a_brewer) June 3, 2014
Case Studies
- Roanoke Times Holiday Ballot
- Fox 50 Lip Dub Contest
- County Fair Photo Contest
Conference attendees rounded up to share and brainstorm promotion strategies.
@secondstreetlab I’m ready to put together a digital-only sales team! #promotionssummit
— Lauren Siegert (@gemini8200) June 3, 2014
Summit attendees divided into teams to pitch a promotional campaign to a specific advertiser.
A “Don’t Stop Believing” singalong is an awesome way to close out #promotionssummit
— Lauren Siegert (@gemini8200) June 3, 2014
Award #selfie! #PromotionsSummit #winning pic.twitter.com/KsQxxs2vel
— Kim Reis (@KimReis459) June 3, 2014
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.