What’s Your Spa Personality? Quiz
The Times News | Lehighton, PA
The Times News customized this turnkey spa personality quiz for their local wellness spa advertiser. They branded the quiz with the sponsor’s logo and included a $70 gift card to the advertising spa. The quiz collected over 300 submissions and provided the advertiser with plenty of valuable consumer information.
Pedicure Party Contest
KSTU-TV | Salt Lake City, UT
This sweepstakes from KSTU and a local beauty school gave away a pedicure party for one lucky winner and 13 of their friends! The party included a complete pedicure with featuring lots of the sponsor’s top services. This great prize drove 760 entries to the contest and nearly 500 opt-ins for emails from the advertiser.
Show Us Your Favorite Nail Design Photo Sweeps
State Journal-Register | Springfield, IL
To celebrate their grand opening and drive buzz, a local nail salon partnered with the State Journal-Register for this creative photo contest. They invited their audience to submit a photo of their favorite nail design for a chance to win a gift card from the advertiser.
New Year, New Skin Goals Giveaway
West Kentucky Star | Paducah, KY
West Kentucky Star worked with a local dermatology and skin care center for this New Year holiday giveaway. The advertiser provided a prize of a Clarisonic Prima brush, and Dr. Evelyn’s Skin Care package (revitalizing cleanser, ph balance toner, microdermabrasion scrub and eye cream). This exciting prize package drove 280 entries and 215 opt-ins for the advertiser. The registration form also included three lead-generation questions to identify qualified leads.
Mom and Me Photo Contest
WAKA-TV | Montgomery, AL
WAKA-TV hosted this Mother’s Day photo contest with Joseph Salon as the title sponsor and two supporting sponsors as well. Users submitted a photo of themselves and their mom for a chance to win the prize package, including a haircut, highlight treatment, and facial. This photo contest brought in 235 entries and collected 535 votes.
For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.