A wide variety of advertisers would be perfect to target for Mother’s Day promotions and interactive content
There are an estimated 85.4 million mothers in the United States, and the chance to target this diverse population appeals to and makes sense for a wide variety of advertisers.
And while, we’re sure you have some great ideas for Mother’s Day engagement campaigns, you’ve also got to know the right advertisers to target.
The obvious Mother’s Day gifts are flowers, cosmetics, and jewelry, and since there are 18,509 florist establishments, 14,027 beauty supply and perfume stores, and 26,683 jewelry stores nationwide, those three categories alone offer a lot of potential.
However, since more than half (54%) of American women between the ages of 15 and 44 are mothers, don’t be afraid to think a little further outside the box and target other categories as well. The list below is here to get you started, but many other advertisers who don’t appear on this list could also be great choices to sponsor a Mother’s Day contest.
Advertisers to consider for Mother’s Day promotions:
- Salons & Spas
- Restaurants
- Boutiques
- Home & Garden Centers
- Tanning or Nail Salons
- Bed & Breakfasts
- Movie Theaters
- Fitness Centers & Gyms
- Concerts & Shows
- Grocery Stores
- Resorts
- Water Parks
- Shopping Centers & Malls
- Embroidery Shops
- Candy or Ice Cream Shops
No matter which advertisers you ultimately decide to approach, be sure to discuss all the benefits that come from a contest sponsorship.
Which advertisers will you be targeting for you Mother’s Day promotions this year?
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.