Excited for a great day with @secondstreetlab at the #PromotionsSummit!
— Jacqueline Duty (@JacquelineDuty) June 2, 2014
Ask not what your promotion can do for you, ask what you can do for your promotion! #PromotionsSummit #ForwardThinking #LikeGated
— Brandy Carter (@BrandyCCarter) June 2, 2014
Headed to STL #PromotionsSummit to detail explosion in online promotions spend. Monitor hashtag @ 1 CDT 4 details.
— Gordon Borrell (@goborrell) June 2, 2014
Keynote address given by Gordon Borrell, the CEO of Borrell Associates
A person passes by 5,000 ads per day, sees 285, notices 6 @goborrell @2ndstreetmedia #PromotionsSummit
— Alex Fuentes (@alexfuentes) June 2, 2014
Businesses spent about 45% more on promotions than they did in 2005 @goborrell #PromotionsSummit
— Tara Pupilli (@Tara_Whitfield_) June 2, 2014
Digital media usage will increase by 46.4% by 2018, legacy media will lose more than an hour of consumer time #promotionssummit @goborrell
— Pete Van Baalen (@pete_vanbaalen) June 2, 2014
Thanks #goborrell for the wake up call! If you aren’t growing by 40%, you are losing share and aren’t working fast enough #PromotionsSummit
— Sara Droke (@sjdroke) June 2, 2014
Six media companies shared promotion success stories.
Hearing real life success stories at #PromotionsSummit Good ideas that I can take home
— Alice Brewer (@a_brewer) June 2, 2014
Great promotion ideas being shared at the #PromotionsSummit
— Martin Jelinek (@mjelinek) June 2, 2014
Case Studies
- WSB-FM Dream Wedding Contest
- Facebook Advertiser Contest Generates 13K
Attendees broke into groups and came up with promotion ideas for potential clients.
Group activity: come up with a @secondstreetlab contest based on a scenario in 10 minutes! brains a brewin! #PromotionsSummit
— Lauren Watters (@laurencw) June 2, 2014
It is great having all these great minds sharing ideas #PromotionsSummit @2ndstreetmedia @secondstreetlab @mcoen
— Marty Carry (@mcarry) June 2, 2014
Panel of both local market and corporate digital media leaders offered their perspectives.
Databases (email and text) help to improve a targeted message to smaller audience, improving acquisition –@TMurphDigiMedia #PromotionsSummit
— Matt Myers, Jr. (@MattMyersJr) June 2, 2014
Pivoting off of case studies and planning really is the way to go — @TMurphDigiMedia #PromotionsSummit
— eperry (@eperry) June 2, 2014
.@TMurphDigiMedia: Eliminate BLAST when talking about email. We sell TARGETED MESSAGING. #PromotionsSummit
— Matt Nystrom (@mattnystrom) June 2, 2014
Always ask for an email address – – Katie Wilson. #PromotionsSummit
— eperry (@eperry) June 2, 2014
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.