Day One Sessions
We heard from media executives why they love promotions, including Beth Mann from WKDZ-FM, who attended the Promotions Summit last year and was so motivated by what she learned, she now has a promotions revenue goal of $250K for her small stations. Read her inspiring story.
Go to a conference, and the entirety of the first presentation is sports analogies. God bless you, @secondstreet. #PromotionsSummit
— Sam Tongue (@samtongue) June 8, 2015
Promotions and baseball gotta love it #PromotionsSummit pic.twitter.com/t7qClaBGzm
— Martin Jelinek (@mjelinek) June 8, 2015
Keep emailing promo team; feel like the kid in class who will get phone taken away. Too much good stuff to keep to myself. #PromotionsSummit
— Julie Barichello (@JSBarichello) June 9, 2015
Selfie stick! #PromotionsSummit @secondstreetlab @secondstreet pic.twitter.com/1OHt3PwgJc
— Kim Reis (@KimReis459) June 8, 2015
Promotions are the fun stuff. Its the sizzle to bring into a campaign. @KimWildenmann #PromotionsSummit
— Matt Coen (@mcoen) June 8, 2015
Keynote Speaker
Lutz Finger, Director of Data Science at LinkedIn, was the keynote speaker on Monday afternoon. He shared an actionable plan on how media companies can take advantage of the data that they’ve been collecting on their consumers for years.
Ask, measure, learn. Start from the beginning and do it again. @LutzFinger #bigdata #makeitright #PromotionsSummit
— Margaret Tolbert (@DetailsMargaret) June 8, 2015
7th inning stretch with @LutzFinger at #PromotionsSummit Fun! pic.twitter.com/3bExLuePHm
— Kim Reis (@KimReis459) June 8, 2015
Monday Night Reception
Second Street hosted a reception at our office on Monday evening. It was baseball-themed and included everything from hotdogs, nachos, popcorn, cotton candy, and peanuts. Attendees had time to network and discover who was also rooting for the same baseball team.
#PromotionsSummit selfie time!!!! Good times had by all pic.twitter.com/jtl7GcAE3g
— Martin Jelinek (@mjelinek) June 8, 2015
Day Two Sessions
On Day Two, many sessions revolved around how media companies can make sense of the data they’ve collected in order to leverage it for their business.
@LutzFinger got the bases loaded yesterday, @TMurphDigiMedia & @thecorcor <– cleanup hitters #PromotionsSummit pic.twitter.com/IDLyeGnsRZ
— Darren Mike (@darren_mike) June 9, 2015
What a good looking group we have at the #PromotionsSummit! So glad you are all here. pic.twitter.com/G4EEjUZxAO
— Second Street (@secondstreet) June 9, 2015
Thank you @secondstreetlab for a great summit. Y’all are amazing! #PromotionsSummit
— Joe Barbato (@IamJoeBarbato) June 9, 2015
#PromotionsSummit 2015 was a rousing success and extremely helpful. See you next year!!
— Kent Oglesby (@KentOgs) June 9, 2015
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.