Sandhills Community College Tuition Giveaway
The Pilot
The Pilot curated at sweepstakes for Sandhills Community College designed to attract potential students with the $1,000 tuition prize. The sweepstakes ran from August to September, right before their their October classes began. The Pilot included 2 opt-ins for the college – one for students interested in classes that start in October, and one for students interested in classes that began after October. They received over 120 opt-ins for each opt-in, and also drove users to their website, Facebook page, and Instagram account with the extra chances feature.
Win a FREE Online Semester from CSU
The Post and Courier
A sweepstakes with a prize of a free online semester was the perfect way to draw in The Post and Courier’s audience. They included an opt-in d much needed data generating questions for their advertiser, Charles Southern University. Nearly 100 people who entered the sweepstakes were interested in receiving more information from CSU, and The Post and Courier secured $5,000 in revenue.
Q4 $15,000 National Sweepstakes
Citrus County Chronicle
Coming off a very successful Senior Superlative promotion, the Citrus County Chronicle’s sponsor, Withlacoochee Technical College, decided to invest in a larger contesting package that included the Q4 15,000 national sweepstakes. The large cash prize drew in over 5,000 entries and secured nearly 550 opt-ins and over 100 Facebook likes for Withlacoochee Technical College. After this promotion, the team at Citrus County Chronicle’s also launched a newsletter strategy for the college. All of this work lead to $27,000 in total revenue for the Citrus County Chronicle.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.