Promotion Ideas to Finish Strong in 2025

by Matt Hummert Second Street

Football

The football season provides you with 22 weeks of opportunity to craft creative and enticing promotions for both your audience and your advertisers.

The Value Proposition

  • Huge event with national audience​
  • Community involvement​
  • Brand exposure​
  • Lead generation​
  • Database growth​
  • List growth​

Advertisers to Target

  • Specialty Healthcare​
  • Financial​
  • Automotive​
  • Home Services​
  • Grocery/Beverage​
  • Insurance​
  • Real Estate​

Football Bundle Ideas

Quizzes

  • Sunday Night Football Match-up​
  • What Kind of Big Game Viewer are You?​
  • Which Stadium Food Are You?​

Voting Bracket​s

  • Specific to your audience interests​
  • Plays, Teams, Players, Coaches, Tailgate food​

Photo Contest​s

  • Fan Photo​

Sweepstakes​

  • Ticket Giveaways

Holidays

The holiday season is a prime time for most advertisers are relying on leads to help meet their sales goals. Promotions provide them with a perfect opportunity to utilize your audience to drive those leads.

Holidays to Target

  • Halloween​
  • Thanksgiving​
  • Small Business Saturday​
  • Giving Tuesday​
  • Christmas​
  • New Years’​

Advertisers to Target

  • Furniture​
  • ​Jewelers​
  • Services
  • Restaurants​
  • ​Local Attractions​
  • ​Travel
  • Specialty Food/Package​
  • ​Grocery​
  • ​Specialty Boutiques

National Sweepstakes

The national sweepstakes are YOUR contest to run, with the perk of a national prize. They are fully customizable, so you can apply the branding of your organization or your advertiser for a more branded experience. Check out the National Sweepstakes Kit!

The Value Proposition

  • Drive leads for ROI​
  • Prizes bring big engagement​
  • Measurable & Trackable​
  • Targets core demographic​
  • Customizable​
  • Database growth​
  • Capture audience data​

Advertisers to Target

  • Real Estate​
  • Financial​
  • Healthcare​
  • Home Services​
  • Grocery​
  • Insurance​
  • Education​

Your Plan

We’ve put together a pricing plan (created for a small market, so please adjust pricing based on your area!). If you were to run just the 5 promotions we suggested, your team could earn over $35,000!

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    Matt Hummert Second Street

    Matt is a Customer Success Manger at Second Street. He works with our partners to help them succeed with engagement campaigns, and is also our in-house expert on running successful ballot programs.