Best of Denton 2023
Denton Record-Chronicle
*2023 Second Street Award – ‘Best Of’ Ballot: Small Market Winner
The Best of Denton 2023 was the largest and most profitable project of the year, for the Denton Record-Chronicle securing over $280k in revenue.
Highlights:
- $282K in revenue
- 16% YOY revenue growth
- 12% YOY increase in nominations
- Best Of marketing website complete with media kit, FAQ, and inbound sales opportunities
- Thousands of opt-ins for daily and niche newsletters
Best of Sun Coast Media Group
Sun News Media | Adams Publishing Group
*2023 Second Street Award – ‘Best Of’ Ballot: Mid-Size Market Winner
Sun News Media runs 4 regional Best Of ballots each year. They’ve seen continued growth in digital revenue, audience development, engagement, and opt-ins. According to Sun News Media, what made their ballots successful was the ability to build a creative and engaging platform that provided local users a comfortable and turnkey way to nominate and vote for contestants, and also the opportunity to create and implement effective marketing around a very credible balloting platform.
Highlights:
- $696K in total revenue
- 118% YOY growth
2023 Palm Beach County Community’s Choice Awards
Palm Beach Post | Gannett
*2023 Second Street Award – ‘Best Of’ Ballot: Large Market Winner
The Palm Beach Post has cracked the formula for running a successful and revenue maximizing Best Of, and they continue to smash records year over year.
Highlights:
- $623K in revenue
- 13% YOY revenue growth
- 45% YOY increase in votes
- 8,000+ promotions opt-ins
- 2,000+ sponsor opt-ins
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.