Turnkeys You Should Run to Collect First Party Data

Promotions are the perfect vehicle for collecting First Party Data from your audience, and the below turnkeys are ready for you to use to collect specific, actionable information while interacting with your audience in a fun and engaging way!

Keep in mind that your First Party Data strategy can include collecting data both for your organization AND your sponsors/advertisers. This data can be collected through the registration form of a promotion, the answers your audience selects in a quiz or poll, or the categories they vote in within that promotion. The important piece is you will be able to use this data to create profiles for your subscribers to drive segmentation and personalization. And remember – TAG every promotion you run so that you can segment using interest tags as well!

These turnkeys will help you pinpoint different segments to help you achieve your goals – whether that’s collecting data for an advertiser, building up a database for a specific category to pitch to advertisers, creating more personalization for your email or mobile messaging platform, or collecting data for a particular content piece!

Quizzes

Quizzes provide you with an interesting and interactive way of appealing to your audience, while also collecting valuable information – whether that’s through the way your users answer the quiz questions or what they provide within the quiz registration form.

Polls and Surveys

Polls and Surveys offer a quick and effective way to collect information from your audience. Polls allow you to gather audience opinion about a particular topic or issue, and Surveys allow you to create a customizable form to collect specific information from your audience.

Sweepstakes

Sweepstakes provide a way to collect information through custom form fields, but in addition to that, you can add a fun and enticing prize to further incentivize your audience to participate!

Photo/Video Submission

With Photo/Video Submission, you can engage with a targeted audience and gather content straight from them. You’ll then have the ability repurpose the photos/videos for your own content, as well as a vehicle to collect valuable data from your audience. You can also include a voting aspect to spur even more engagement!

Ballots

Ballots drive massive participation, especially the Best Of ballots, and while users are submitting votes for their favorite businesses, you can add fields to the registration form to collect even more data. These are also highly shared promotions, as businesses campaign to win in their category, which means even more opportunities for list and data growth!

Brackets

Brackets allow you to entice your audience to come back and provide their opinion round after round, which means you have the opportunity to gather necessary data from your audience as they submit their votes.