Key Takeaways
Start with the 3-in-1 Bracket
When it comes to March basketball, brackets are king. Brackets are major revenue drivers. Plus, with this 3-in-1 game design, you’ll keep your audience engaged all season long.
Create a College Hoops Bundle
See how you can expand your program beyond the bracket. Create a robust promotions bundle with your bracket at the center. Leverage sweepstakes, quizzes, voting brackets, and more for maximum revenue and engagement.
Perfect Your Sales Pitch
Once you’ve created your basketball promotions bundle, you need to equip yourself to sell it effectively. Sell the benefits. Decide between an exclusive sponsorship or multiple sponsors. Show how you can integrate advertisers into your promotions.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.