The Iditarod Newsletter
Anchorage Daily News | Anchorage, AK
*2019 Second Street Award – Best Newsletter Winner
This daily newsletter from Anchorage Daily News ran for the two-week span of the Iditarod race and produced phenomenal results for the paper. During the run of the newsletter the audience grew over 250% and reached over 3,000 subscribers by the end of its short run with a 53% open rate. The newsletter was a formal experiment for the team at ADN – they wanted to see if a destination newsletter was a good format for them, and it ended up producing above average opens and clicks compared to their other newsletters. Newsletter miniseries like this are a great opportunity for local media companies to experiment with form and engagement tactics. Read the full case study here.
Contests and Events Newsletter
Bonneville Seattle | Seattle, WA
Bonneville Seattle’s Contest and Events newsletter grew the stations’ list by 29,000 in less than 18 months! This list growth continues to drive big boosts in promotion participation and plays a key role in the papers’ lead generation campaigns using the SecondStreet platform.
Daily Headlines
Daily Herald | Chicago, IL
The Daily Herald’s daily headlines newsletter continues to show solid performance every year. The paper has worked to grow their email list with promotions which has resulted in over 30,000 audience members and an average open rate of 28%.
Dave & Chuck’s Daily Download
WRIF-FM | Detroit, MI
Dave and Chuck are hosts of a syndicated Morning Show from WRIF-FM. Each day, they send out a newsletter to showcase the irreverent content generated by the show. This is a great way for the station to connect with listeners online.
Breaking News
KEZI-TV | Eugene, Oregon
KEZI’s ‘Breaking News’ newsletter is a consistently solid performer, currently sitting at over 17,000 opt-ins. They sent 540 news alerts last year while maintaining a 25% open rate, 99.8% delivery rate, and a 6% click rate. These results mean their audience is engaged and responding.
The Latest Newsletter
Meriden Record-Journal | Meriden, CT
Meriden Record-Journal revamped their daily newsletter and saw huge improvements in their engagement numbers. They moved away from daily headlines format for a more authored presentation and went from 5,000 to 12,000 opt-ins this year while improving their open rate, as well.
Find inspiration from these media companies to enhance (or start!) your own email newsletter program. Whether it’s making your newsletters more personal, leveraging better testing and analytics, or even cleaning up an outdated email database, see how you can improve on your newsletter strategy today.
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Tim is the Director of Email Success at Second Street and has extensive background in media. Tim is dedicated to helping local media companies find success through their email programs while leveraging promotions to grow their database and achieve their company's goals.