Promotion Ideas to Start Strong in 2026

by Matt Hummert Second Street

National Sweepstakes

The national sweepstakes are YOUR contest to run, with the perk of a national prize. They are fully customizable, so you can apply the branding of your organization or your advertiser for a more branded experience. Check out the National Sweepstakes Kit!

The Value Proposition
  • Drive leads for ROI​
  • Prizes bring big engagement​
  • Measurable & Trackable​
  • Targets core demographic​
  • Customizable​
  • Database growth​
  • Capture audience data​
Advertisers to Target
  • Real Estate​
  • Financial​
  • Healthcare​
  • Home Services​
  • Grocery​
  • Insurance​
  • Education​

Seasonal Lead-Gen

It’s a new year and advertisers are relying on leads to start the year off right. Promotions provide them with a perfect opportunity to utilize your audience to drive those leads.  And REMEMBER – include an opt-ins for your sponsor, along with lead-gen questions!

Seasonal Ideas
  • New Years
  • Heart Health
  • Valentine’s Day
  • Black History Month/MLK Day
  • Mardi Gras
  • St. Patrick’s Day
  • Spring Break
Advertisers to Target
  • Healthcare
  • Fitness
  • Home Services
  • ​Jewelers​
  • Restaurants​
  • ​Local Attractions​
  • ​Travel/Hospitality
  • Bars/Spirit Shops
  • ​Grocery​
  • ​Specialty Boutiques
  • Automotive

College Basketball

The college basketball tournament provides you with a month-long opportunity to craft creative and enticing promotions for both your audience and your advertisers. The engagement is huge and provides so many spin-off options.

The Value Proposition
  • Huge event with national audience​
  • Community involvement​
  • Brand exposure​
  • Lead generation​
  • Database growth​
  • List growth​
Advertisers to Target
  • Specialty Healthcare​
  • Financial​
  • Automotive​
  • Home Services​
  • Grocery/Beverage​
  • Insurance​
  • Real Estate​
College Basketball Bundle Ideas

Quizzes

  • What Kind of College Hoops Fan are You?
  • College Hoops Last Four Trivia
  • Which Stadium Food Are You?​

Voting Bracket​s

  • Specific to your audience interests​
  • Plays, Teams, Players, Coaches, Colleges, Tailgate food​

Photo Contest​s

  • Fan Photo​

Sweepstakes​

  • Ticket Giveaways

      Your Plan

      We’ve put together a pricing plan (created for a mid-size market, so please adjust pricing based on your area!). If you were to run just the 4 promotions we suggested, your team could earn over $32,000!

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        Matt Hummert Second Street

        Matt is a Customer Success Manger at Second Street. He works with our partners to help them succeed with engagement campaigns, and is also our in-house expert on running successful ballot programs.