3 Postseason College Football Promotions You Don’t Want to Miss

by Liz Huff Second Street

Voting Brackets

College football fans are passionate about every aspect of the game. With a voting bracket, you can tap into this passion and create a highly engaging experience for your audience. Brackets drive tons of votes and encourage participants to come back week after week to vote for their favorites.

Check out these voting bracket ideas:

  • Top 2020 College Team
  • Best Quarterback of All Time
  • Ultimate Tailgating Gear
  • Battle of the Game Day Foods
  • GOAT: College Football Coaches

Football voting brackets tap into passions


One of the simplest way to capitalize on the college postseason is through a sweepstakes. Sweepstakes are one of the most efficient ways to grow your reach, build your email database, and increase your social following. Plus, you can offer different levels of sponsorship to maximize your revenue potential. Just remember, this year your community may have different health guidelines, so choose prizes that follow those recommendations.

Here are a few football sweepstakes prize ideas:

  • Game Day Catering Package
  • Tailgate-at-Home Supplies
  • Exclusive Bowl Game Tickets
  • Fan Gear & Memorabilia
  • High-End Electronics & Furniture

Pandemic-friendly virtual tailgate

Personality & Trivia Quizzes

If you’re looking for a really engaging opportunity, quizzes are your answer. Develop a trivia quiz about the history of some of the famous bowl games and players. One of our favorite topics are trivia match-up quizzes about the history of a classic team rivalry. Fans LOVE to prove their knowledge of their favorite teams.

When you’re looking for sponsorship opportunities, a quiz bundle is the way to go. Create a set of themed quizzes about the bowl games like “Test Your College Bowl Game Trivia,” “Name That Famous Football Movie,” “How Much do You Know About the CFP 2015 Playoffs?” Maximize your revenue by selling the entire quiz bundle to one sponsor who can release a new quiz every 1-2 weeks.

Engage audience, drive sponsor revenue

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