Advertisers to Target for November
This is a great time to target some traditional and seasonal advertisers. Here are three advertising categories to reach out to as you start planning your November campaigns.
|Grocery||Retail Stores||Financial Services|
|General Grocery Stores||Department Stores||Banks (National, Regional, and Local)|
|Specialty Food Stores (Meat Markets, Delis, Bakeries, etc.)||Jewelry Stores||Credit Unions|
|Farmer's Markets||Specialty Stores||Insurance Agencies|
|Consumer Electronics||Investment Advisors and Brokers|
|Home Improvement and Appliances||Wealth Management|
|Furniture Stores||Financial Planners|
Top Ideas for November
With a valuable prize like grocery gift cards and shopping sprees, these contests drive huge engagement numbers and collect lots of email addresses.
WXMI-TV earned $10,000 in revenue from their grocery giveaway contest. Not only did the daily winners get $150, they could nominate a local family or food bank to receive an additional $150. Sponsored by a grocery store and a bank, they uncovered over 5,000 leads for the sponsor.
This Thanksgiving Giveaway by WLEX-TV was sponsored by a local HVAC company. Through survey questions, the station was able to uncover over 830 hot leads for the advertiser.
From recipe submissions to favorite Thanksgiving photos, submission contests can attract lots of entries and tons of pageviews.
The St. Louis Post-Dispatch ran a holiday cookie recipe contest sponsored by Schnucks, a local grocery store chain. Not only did winners receive gift cards to the store, but the winning recipes were featured in a special section of the paper.
Right before the biggest cooking holiday of the year, KPAX-TV ran their Ugliest Kitchen photo contest. Sponsored by kitchen appliance and cabinetry stores, the contest received over 33,000 votes and tons of branding for the advertisers.
Thanksgiving-themed quizzes are a great way to target a wide audience and receive lots of shares on social media.
KATI-FM worked with a salon and day spa and created this quiz “What Type of Thanksgiving Leftover Food Are You?” With carefully crafted survey questions, the station was able to deliver 144 hot leads to the advertiser right before the gift-giving season.
Sponsored by a local grocery store chain, this Thanksgiving quiz by the Washington Missourian entered all users into a sweepstakes to win a gift card to the store.