Advertisers to Target for November
This is a great time to target some traditional and seasonal advertisers. Here are three advertising categories to reach out to as you start planning your November campaigns.
| Grocery | Retail Stores | Financial Services |
|---|---|---|
| General Grocery Stores | Department Stores | Banks (National, Regional, and Local) |
| Specialty Food Stores (Meat Markets, Delis, Bakeries, etc.) | Jewelry Stores | Credit Unions |
| Farmer's Markets | Specialty Stores | Insurance Agencies |
| Consumer Electronics | Investment Advisors and Brokers | |
| Home Improvement and Appliances | Wealth Management | |
| Furniture Stores | Financial Planners | |
| Clothing Stores |
Top Ideas for November
Sweepstakes
Sweepstakes are a great way to collect email opt-ins and increase social media presence for your local media company and/or your advertiser. With a valuable prize like grocery gift cards and shopping sprees, these contests drive huge engagement numbers and collect lots of email addresses.
The Amarillo Globe-News ran a thanksgiving dinner sweepstakes with a sponsoring local grocery store to give away a $250 gift card to three random entrants! This campaign grew the email databases of both the sponsor and paper by thousands!
Photo contests
From recipe submissions to favorite Thanksgiving photos, photo contests can attract lots of entries and drive website traffic. Not only that, but these campaigns provide a great chance for your advertiser to align themselves with the community and generate brand awareness.
KITV-TV ran this fun Thanksgiving photo contest to celebrate with their audience. The station secured three businesses (vacuum brand, gas station, and a restaurant) to sponsor the campaign. They asked viewers to submit an ‘I’m thankful for…’ photos for a chance to win a prize from the sponsoring businesses.
Quizzes
Thanksgiving-themed quizzes are a great way to target a wide audience and receive lots of shares on social media. Consider a quiz focusing on local Thanksgiving Day traditions for an excellent chance to partner with local tourist locations, museums, or other community-centered organizations.
Sponsored by a local grocery store chain, this ‘What Type of Thanksgiving Leftover Food Are You?’ quiz by the Washington Missourian entered all users into a sweepstakes to win a gift card to the store!
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.