Test Your Home Buying IQ
KLQQ-FM | Clearmont, WY
*2021 Second Street Award – Best Quiz Winner
Originally planned to run alongside their 2020 Home Show, KLQQ created this custom quiz for Concept Z Realty. While the Home Show was subsequently cancelled, the quiz wasn’t affected. With an email opt-in and lead-generation questions, this quiz uncovered 97 people looking to purchase or sell their home in the next 6 months. A fantastic lead list for the realty company.
Test Your Medicare Knowledge
Palm Beach Post | Augusta, GA
The team at the Palm Beach Post worked with the Floria Blue Medicare. The client was looking for a way to drive awareness about Medicare enrollment during the annual election period. The paper proposed an advertising campaign built around a quiz testing people on their Medicare knowledge. All quiz takers were sent a thank-you email with contact information and more info from Florida Blue. This quiz was the key element of an advertising package bringing in $60,000 for the Palm Beach Post.
Who’s Your Dave & Chuck Lockdown Twin?
WRIF-FM | Detroit, MI
The team at WRIF-FM do a great job turning promotions into on-air content. For this fun quiz, they asked favorite radio personalities about their lockdown habits. Then they created this clever personality quiz so users could see which team member they best matched up to over during various our COVID-19 lockdowns. The included an email opt-in for the Dave and Chuck newsletter list which added over 500 new users. Plus, they included questions about each entrant’s favorite bands and artists to use for future targeted email messaging.
Summer of Gordon – Name the Ingredient
WFXG-TV | Augusta, GA
WFXG was running their Summer of Gordon – a series of content and contests to promote their Chef Gordon Ramsey content on FOX. This was a perfect opportunity to work with a new local advertiser, Harry’s Equipment Center, who wanted to promote their grilling equipment. The station added an email opt-in to the registration form as well as lead-gen questions like “Do you own a smoker?” and “Do you plan on purchasing a grill or smoker this year?” The quiz brought in $2,500 in sponsorship revenue, added 456 opt-ins to Harry’s Equipment Center’s database, and identified 141 people looking to purchase a new grill or smoker in the next few months!
Financial Preparedness Quiz
syracuse.com | Syracuse, NY
Sponsored by the wealth management company, Pinnacle Investments, LLC, this quiz tested users on their financial preparedness. The syracuse.com team worked with Pinnacle to build the quiz questions. With the email opt-in, they added 124 new opt-ins to the financial planners database and lead-gen questions identified eight people who wanted to have a conversation with an investment professional from Pinnacle Investments. Additionally, the program brought in $3,000 of revenue to syracuse.com.
Quizzes are a whole lot of fun – but they’re also an incredibly efficient tool for lead gen and audience engagement. Make sure you’re incorporating quizzes into your promotions and lead-generating strategy today! Check out our Quiz Playbook for even more tips!
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.