Cutest Pet contests or quizzes can be a huge draw for many advertisers in your market
Pet-themed engagement campaigns, such as contests or quizzes, appeal to an incredibly broad audience and have the potential to be one of the most successful campaigns you run all year.
Your prospect list for sponsorships should include any advertiser who would like to appeal to pet owners. This list will primarily be made up up small to mid-size businesses (SMBs) who don’t typically do a lot of media advertising, but who will love the idea of a Cutest Pets contest or a “Which Puppy is Right For You?” quiz because it will enable them to easily reach their target demographic.
Plan to have 5-10 sponsors for your photo contest in order to generate truly significant revenue, and sell category-exclusive sponsorships to one advertiser from every single category listed below. This not only avoids a sense of competition between your sponsors, but also allows you to charge more for the sponsorship and leverage the advantages of a category-exclusive sponsorship as a closing strategy.
For quizzes, focus on securing one sponsor and potentially bundling 3-5 quizzes together to sell to them at the same time.
Below you’ll find a list of advertisers to target to help you start prospecting for your pet-themed engagement campaigns. Feel free to think beyond it – the most important thing is to discover what works best in your market!
Community Services
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Entertainment
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Retail
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Services
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Healthcare
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.