NAIA Cookie Challenge
Sioux City Journal | Sioux City, IA
As a fun way to gear up for the NAIA women’s basketball championship games, Sioux City Journal hosts an annual cookie recipe submission contest. The paper requests a recipe from each of the 32 competing teams, coverage of the contest is published in articles in the paper and on the website, and the winning recipe is published in the paper’s food section. While the basketball championship draws a big crowd, this cookie contest is a big deal in its own right – receiving a whopping 181,000 votes.