Get Your Guide
This is your must-have guide for all things radio and promotions. If you want to know how promotions will help you achieve all your station’s goals – for revenue, database, listenership, and more – this is the place to start.
Key Takeaways
National Sweepstakes
Second Street is providing six national sweepstakes – FREE – for all of our customers. These campaigns have big prizes, attract a large audience, and are ideal for selling to advertisers looking for a lot of branding, database growth, and lead-gen!
Recurring Revenue
Now more than ever, it’s important to have consistent income all year long. This is one of the most efficient ways to sell. You sell the campaign one time, and you have checks coming in every month – freeing your sales team up to sell other sponsorships.
Advertiser Showcases
Pulling together multiple sweepstakes for multiple advertisers all under one roof gives these businesses all the benefits of a large campaign, while still providing them with the personalized lead-gen results they’re looking for. Maximizing your advertiser’s experience and your revenue.
Lead-Gen Campaigns
Your advertisers need leads. Creating a campaign optimized to deliver quality leads will establish your credibility with an advertiser. When they’re confident in your abilities, they’ll be eager to continue to work with you on future campaigns.
Sponsored Contests
Start by looking at the big initiatives your station already has on your calendar like high school football, Christmas, or even a local hometown celebration. Then, see where you can add in a promotion. Optimize the experience for your sponsors with an email opt-in and lead-generating questions.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.