CAMPAIGN OF THE YEAR
Winner: WHAM-TV’s “The Great Pave Off” Photo Contest
This campaign was a huge win for both WHAM-TV and their advertiser, a local asphalt & driveway paving company. The advertiser was so incredibly thrilled with the results (over $250,000 in future business!), they just signed up to run the same contest next year.
Check out this incredible video featuring the owner of the local business as well as the lucky winners of WHAM-TV’s contest.
- Atlanta Journal-Constitution‘s “Kroger Annual Quiz Package”
- Entercom New Orleans’ “Reginelli’s Win a Trip to Italy”
BEST PROMOTIONS & INTERACTIVE CONTENT
People’s Choice Award: Most Creative Campaign
Winner: KLQQ-FM’s “Me & My Grill-Friend” Photo Contest
Finalists:
- Backyard Poultry‘s “Coolest Coops” Photo Contest
- The Roanoke Times‘ “12 Cheers of Christmas” Ballot
- WVVR-FM’s “Fish Face Off” Photo Contest
- KIRO-FM’s “How Well Do You Know Your KIRO Radio Hosts?” Quiz
- W Network’s “Canada’s Crush” Ballot
- WNOR-FM’s “Show Us Your Ink” Photo Contest
Best Advertiser Quiz
Winner: KYTV-TV’s “How Well Do YOU Know Silver Dollar City?” on behalf of Silver Dollar City Theme Park
Finalists:
- WHAM-TV’s “What Is Your Tailgate Grilling Personality?” on behalf of Palmer’s Meat Market
- KUSA-TV’s “What Colorado Trail Are You?” on behalf of Safeway Grocery Store
- Deseret News‘ “Name That Corn Maze” on behalf of Cornbelly’s Corn Mazes
- CJMX-FM’s “Feet Speak Quiz” on behalf of BioPed Foot Pain Store
Best Advertiser Sweepstakes
Winner: Steamboat Pilot‘s “Steamboat Movement Fest Giveaway” on behalf of Yoga Festival
Finalists:
- Glenwood Springs Post Independent‘s “Glenwood Subaru Car Wash Giveaway’ on behalf of Glenwood Subaru Car Wash
- KTUU-TV’s “Win a Year’s Worth of Meat!” on behalf of Butcher Block Meat Market
- Entercom Portland’s “Easy to Seaside Giveaway” on behalf of Oregon Seaside Visitor’s Bureau
- State Journal Register‘s “Hy-Vee Great Grocery Dash” on behalf of Hy-Vee Grocery Store
Best Campaign Tied to an Event
Winner: Citrus County Chronicle‘s “Home & Outdoor Living Show Backyard Makeover” Photo Contest
Finalists:
- Times Herald-Record’s “VIP Sweepstakes to Meet Peyton List” Sweepstakes
- WBYT-FM’s “Which B100 Birthday Party Artist Are You?” Quiz
- St. Louis Post-Dispatch’s “Bride-to-be Cake Dive” Photo Contest
Best Editorial Quiz
Winner: KSDK-TV’s “Texting Acronym Quiz”
Finalists:
- Roanoke Times‘ “Are You Smarter Than a Virginia Fifth-Grader?”
- WFNI-AM’s “How Well Do You Know Blake Shelton?”
- KRQE-TV’s “Education Quiz Bundle”
- WRBR-FM’s “Do You Even Metallica, Bro?”
Best Local Sports Campaign
Winner: KAKE-TV’s “Mascot Mania 2016” Ballot
Finalists:
- Ames Tribune‘s “Best of ISU Men’s Basketball” Ballot
- Houma Courier‘s “Barker Honda Athlete of the Week” Photo Contest
- Daytona Beach News-Journal‘s “Best Mascot” Ballot
- Charlotte Observer‘s “Do You Recognize These Carolina Panthers Players?” Quiz
Best Metro Ballot
Winner: The Post and Courier‘s “2016 Charleston’s Choice”
Finalists:
- Forsyth County News‘ “Best of Forsyth 2017”
- Commercial Appeal‘s “Memphis Most 2016”
- WKDZ-FM’s “Best of Western Kentucky 2016”
- Chattanooga Times Free Press‘ “Best of the Best 2016”
- KING-TV’s “Best of Western Washington”
Best National Sports Contest
Winner: Peoria Journal Star‘s “College Hoops Challenge”
Finalists:
- KUSA-TV’s “Pro Football Pick’em”
- KKFN-FM’s “Basketball Bracket Challenge”
- Florida Times-Union’s “Pro Football Contest”
- KIRO-AM’s “U.S. Open Challenge”
Best Native Quiz
Winner: Florida Times-Union’s “Breast Cancer Awareness Quiz Bundle” presented by Local Cancer Treatment Center
Finalists:
- WTRC-FM’s “Are You Ready for Retirement?” presented by Edward Jones Financial Advisors
- WKDZ-FM’s “What is Your Eye-Q?” presented by Parker Eye Care
- WSBT-TV’s “Can You Identify the Car Parts?” presented by Dick’s Auto Parts
Best Niche Ballot
Winner: Planet S Magazine‘s “Best of Saskatoon Food & Drink”
Finalists:
- KING-TV’s “The Best Northwest Escapes”
- KBLX-FM’s “Bayborhood Awards”
- Rockford Register Star‘s “Rockford Employers That Rock 2016”
- Charleston City Paper‘s “2016 City Paper Music Awards”
Best Photo Sweepstakes
Winner: San Diego City Beat‘s “#SDBurgerWeek”
Finalists:
- CHUR-FM’s “Global Pet Food: Best Pet Photo Contest”
- KSDK-TV’s “Secret Life of Pets”
- Pocono Record‘s “Back to School Photo Contest”
- WIXX-FM’s “Green & Gold Friday’s Fan Makeover”
Best Photo Voting
Winner: KRON-TV’s “Back to School Photo Contest”
Finalists:
- KOIT-FM’s “Pet Election 2016”
- Palm Beach Post‘s “Cutest Baby Contest”
- Kingsport Times-News‘ “Ugly Truck Photo Contest”
- CIFM-FM’s “6th Annual Garage Giveaway”
- Austin American-Statesman‘s “H-E-B Home Tailgate HQ”
Best Sales Dept. Lead-Gen Campaign
Winner: Richmond Times-Dispatch‘s “Small Business Jumpstart Contest”
Finalists:
- Glenwood Springs Post Independent‘s “Bennett Blog Sweepstakes”
- Zimmer Radio Group’s “Which Shark Are You?”
- Gatehouse’s Propel Marketing Agency’s “Marketing Dollars Giveaway”
Best Sponsored Quiz
Winner: WMEE-FM’s “Wendy’s Taco Salad Presents 80s Music Trivia” sponsored by Wendy’s
Finalists:
- WTRC-FM’s “How Long Would You Survive in the Zombie Apocalypse?” sponsored by AS Defense Gear
- Atlanta Journal-Constitution‘s “The Hardest Black History Trivia Quiz You’ll Ever Take” sponsored by Kroger Grocery Store
- KUSA-TV’s “What Kind of Football Fan Are You?” sponsored by American Furniture Warehouse
- WSBT-TV’s “What Fitness Class Should You Take?” sponsored by Edison Lakes Family YMCA
Best Sweepstakes
Winner: WKJG-AM’s “Win Cubs World Series Tickets”
Finalists:
- Countryside Network‘s “12 Days of Poultry”
- KSPR-TV’s “KSPR Survive the Storm Giveaway”
- WHAM-TV’s “Malibu Madness”
- Northwest Florida Daily News‘ “Home for the Holidays”
Best Video Contest
Winner: WHTA-FM’s “The Athlete of the Mic”
Finalists:
- WFTV-TV’s “Battle of the Bands”
- Arkansas Democrat-Gazette‘s “Oh Say, Can You Sing?”
- WICU-TV’s “How Cool is Your School?”
BEST EMAILS
Best Advertiser Email
Winner: KNRK-FM’s “Live Nation’s $20 Summer Concerts!”
Finalists:
- Steamboat Pilot‘s “Save 30% on PowerICE”
- WMYX-FM’s & WXSS-FM’s “Complete Diet Giveaway”
Best Birthday Email
Winner: KSON-FM
Finalists:
- KALC-FM
- Entercom Madison
Best Newsletter
Winner: WEEI-FM’s “Various Sports Team Newsletters”
Finalists:
- KSBY-TV’s “Daily News Headlines”
- KOIT-FM’s “Pets & Recipes Newsletters”
- KKFN-FM’s “Denver Sports Daily Newsletter”
- Arkansas Democrat-Gazette’s “Morning News Update”
BEST PROGRAMS
Best Advertiser Program
Winner: KYTV-TV in Springfield, MO
Finalists:
- Entercom New Orleans in New Orleans, LA
- WKDZ-FM in Cadiz, KY
- WPSD-TV in Paducah, KY
- KTUU-TV in Anchorage, AK
Best Ecommerce Program
Winner: CincySavers in Cincinnati, OH
Finalists:
- The Fresno Bee in Fresno, CA
- Quad-City Times in Davenport, IA
- WCAX-TV in Burlington, VT
- KYTV-TV in Springfield, MO
Best Small Market Program
Winner:Pocono Record in Stroudsburg, PA
Finalists:
- KTUU-TV in Anchorage, AK
- WBYR-FM in Fort Wayne, IN
- WKDZ-FM in Cadiz, KY
- The Greeley Tribune in Greeley, CO
Best Mid-Size Market Program
Winner: Times Herald-Record in Middletown, NY
Finalists:
- WHAM-TV in Rochester, NY
- WPSD-TV in Paducah, KY
- KYTV-TV in Springfield, MO
- Saga Clarksville in Clarksville, TN
Best Large Market Program
Winner: The Atlanta Journal-Constitution in Atlanta, GA
Finalists:
- The Florida Times-Union in Jacksonville, FL
- Entercom Portland in Portland, OR
- WDAF-TV in Kansas City, MO
- KUSA-TV in Denver, CO
Best Groupwide Strategy
Winner: GateHouse Media
A sincere congratulations to all of our winners and finalists. This was an outstanding year for all of our partners making this one of our most difficult years to narrow down the field – It was a great problem to have.
Think you’ve run a great campaign in 2017?
We’re already collecting nominations for next year’s 9th Annual Awards – Tell us your success story now!