Your Quick Guide to Advertiser Ballots

by Julie Foley Second Street

Advertiser: Varney Chevrolet

The Bangor Daily News worked with local car dealer, Varney Chevrolet, to create a ballot featuring their new 2017 cars. To entice entries, every user was entered in for a chance to win a $100 gift card. Not only did the dealership add nearly 200 email addresses to their database, but survey questions identified 28 people actively in the market for a new car.

Chevy Advertiser Ballot

Advertiser: Hoosier Harley Davidson

WRBR-FM ran a series of ballots to generate qualified leads for their sponsor, Hoosier Harley Davidson. Each ballot had users picking aspects of a $15,000 custom bike that would later be given away to one lucky winner of a sweepstakes. By using an email opt-in and survey questions, the ballot generated 100+ qualified leads for the advertiser. Plus, WRBR was able to secure $1,500 in revenue from an incredibly happy advertiser.

Harley Davidson Ballot

Advertiser: Dairy Queen

In this delicious ballot from WSBT-TV, users got to vote on their favorite Dairy Queen menu items in multiple categories for food, drinks, treats, and cakes. With every entry, users are entered for a chance to win a $50 gift card to DQ and receive a coupon for their next purchase. In addition to over 300 opt-ins, the advertiser generated measurable foot traffic for their locations in this market as users showed up with the ballot coupon.

Dairy Queen Ballot

Advertiser: Tito’s Handmade Vodka

In this ballot designed especially for Tito’s Handmade Vodka, WRIF-FM highlighted the best bartenders in Detroit. By showcasing different bartenders, and their specialty Tito’s drinks, the advertiser gained tons of email addresses and maximized exposure of their brand with their target audience.

Titos Vodka Ballot

Advertiser: CountryMax

For CountryMax – a farming and agricultural supply store – WHAM-TV worked with them to develop the Battle of the Chicks ballot. The advertiser was looking to promote their upcoming free poultry seminar and this seemed like a clever way to attract the right audience. Not only did CountryMax add nearly 300 emails to their database, but 53 people requested to be contacted about the poultry seminar.

CountryMax Ballot

With a ballot, no advertiser is out of reach. Regardless of the advertiser’s goal or business-type, there is a ballot that’s perfect for their needs.

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