Leverage Your Support System

by Julie Foley Second Street

Find Inspiration

Second Street Lab

The Second Street Lab is the perfect place to find promotions and interactive content success stories of other media companies. Whether you’re in sales, management, marketing, corporate, or even news and editorial, the Lab has got content to inspire you for success.


Webinars a great tool to utilize throughout the year. While you can attend them live with your team and join in the active Twitter conversation, we also keep a library of past webinars that you could watch any time. Check out one of our most recent webinars, Maximize Your Summer Revenue with Promotions, to get tips, tricks, and ideas to use in the coming months (including how to capitalize on the Summer Games!)


Master the Fundamentals

  • Seller’s Guide to Promotions | his fantastic tool is a complete guide to selling promotions and interactive content to more than thirty different advertising categories. With specific promotion ideas, survey questions, prize ideas, email opt-ins, and needs analysis questions, this is a one-stop handbook for landing your next sales call.

Get your copy of the Seller's Guide to Promotions.

Get your copy of Your Planning Calendar for Promotions.

  • Planning Calendar & Revenue Tracker | This handy tool is all you need to track your yearly, monthly, and weekly revenue for sponsored and advertiser campaigns. Plus, you can outline your promotions and interactive content for the entire year to make sure you achieve (and maybe even surpass!) your annual revenue goals.

Get your copy of Your Planning Calendar for Promotions.

Listen to Coaches

Second Street Team

The members of the Second Street Team are always willing and ready to help. Whether you need promotion ideas for a new advertiser or you’re trying to figure out the best way to achieve your revenue or database goals, the team has tons of ideas to help you get started.


You don’t have to go at it alone. It’s important to take full advantage of your support system. When you do, success will follow.