VIEW ALL CONTRIBUTORS Liz Huff Second Street

Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.

Announcing the 15th Annual Second Street Award Winners

by Liz Huff Second Street

Straight From the Experts: How to Become a Revenue Powerhouse

by Liz Huff Second Street

Office Hours: 2024 Promotions Planning

by Liz Huff Second Street

Seller’s Series: How to use Reporting and Follow-up to Drive More Sales

by Liz Huff Second Street

Seller’s Series: Building the Best Sales Package for Promotions and Overcoming Objections

by Liz Huff Second Street

Seller’s Series: How to Choose the Best Solution for Your Advertiser’s Goals

by Liz Huff Second Street

3 Promotions That Drove Major First Party Data Growth

by Liz Huff Second Street

Master Class: Launching Your First Party Data Strategy

by Liz Huff Second Street

Master Class: All Roads Lead to Promotions

by Liz Huff Second Street

Growing and Monetizing Your First Party Data

by Liz Huff Second Street

Announcing the 14th Annual Second Street Award Winners

by Liz Huff Second Street

2023 Second Street Awards

by Liz Huff Second Street

How to Sell National Sweepstakes

by Liz Huff Second Street

30in30: Top Ideas to Drive Revenue, Audience Engagement and Plan for 2023!

by Liz Huff Second Street

Announcing the 13th Annual Second Street Award Winners

by Liz Huff Second Street

5 Ways Second Street Makes it Easier to Succeed with Promotions

by Liz Huff Second Street

How to Create Your Best 2022 Promotions Plan

by Liz Huff Second Street

How to Maximize Your Fall Revenue

by Liz Huff Second Street

How to Close the Sale, Follow Up, & Follow Along

by Liz Huff Second Street

NEW Revenue Streams: Co-Op Dollars, Franchises, & Branded Content Budgets

by Liz Huff Second Street

How to Get More Money from Your Current Initiatives

by Liz Huff Second Street

Recurring Revenue: The Future of Annual Contracts in a Monthly Changing World

by Liz Huff Second Street

How to Make Money with Promotions

by Liz Huff Second Street

Everything You Need from the 2021 Virtual Summit

by Liz Huff Second Street

93 Ideas for May Holidays

by Liz Huff Second Street

Deliver Maximum Success with Recurring Revenue

by Liz Huff Second Street

Announcing the 12th Annual Second Street Award Winners

by Liz Huff Second Street

103 Ideas for March Holidays

by Liz Huff Second Street

Best Video Contests from the 2021 Awards

by Liz Huff Second Street

Best Voting Brackets from the 2021 Awards

by Liz Huff Second Street

Preparing for Reopening: Success in 2021 and Beyond!

by Liz Huff Second Street

Best Quizzes from the 2021 Awards

by Liz Huff Second Street

Best Sweepstakes from the 2021 Awards

by Liz Huff Second Street

77 Ideas for January Holidays

by Liz Huff Second Street

86 Ideas for February Holidays

by Liz Huff Second Street

[COVID WINS] 19 Big Revenue Success Stories

by Liz Huff Second Street

3 Postseason College Football Promotions You Don’t Want to Miss

by Liz Huff Second Street

How to Drive BIG Results for Your TV Station with Promotions

by Liz Huff Second Street

4 Huge Benefits to the Notify and Share Feature

by Liz Huff Second Street

5 Ideas to Drive BIG Revenue for Alternative Publishers

by Liz Huff Second Street

30in30: Top Ideas for Promotions + Email [COVID Edition]

by Liz Huff Second Street

9 Stories of Magazine Success During COVID

by Liz Huff Second Street

How to Maximize Your Holiday Revenue During a Pandemic

by Liz Huff Second Street

8 Creative Revenue-Driving Ideas for Sponsored Voting Brackets

by Liz Huff Second Street

5 Ideas to Drive BIG Revenue for City & Regional Magazines

by Liz Huff Second Street

105 Ideas for December Holidays

by Liz Huff Second Street

5 Ideas to Drive BIG Revenue for Small-Market Radio Stations

by Liz Huff Second Street

How To Run an Annual Campaign with an HVAC Advertiser

by Liz Huff Second Street

5 Steps to Create a Lead-Qualifying Machine with Digital Promotions

by Liz Huff Second Street

The Ultimate Guide to Creating a Holiday Advertiser Showcase

by Liz Huff Second Street

9 Ways to Use Extra Chances to Drive Extra Engagement

by Liz Huff Second Street

10 Winning Turnkey Promotion Ideas for 2020 Election Season

by Liz Huff Second Street

11 Ideas to Convert & Qualify Leads for Your Home Services Company

by Liz Huff Second Street

11 Ideas to Target Top-Dollar Advertisers

by Liz Huff Second Street

13 Strategies for Getting More Money Out of Current Initiatives

by Liz Huff Second Street

How to Drive Big Dollars from Big Advertisers

by Liz Huff Second Street

Unlock Big Revenue and Engagement with 2021 National Sweepstakes

by Liz Huff Second Street

8 Bracket Ideas for the 2021 Football Season

by Liz Huff Second Street

4 Advertisers Perfect for Annual Virtual Event Sign-Up Campaigns

by Liz Huff Second Street

Going Virtual? 5 Steps to Drive Event Registration

by Liz Huff Second Street

6 Promotions Ideas to Celebrate Halloween in 2020

by Liz Huff Second Street

From A(rmy) to Z(oo): 4 Effective Branded Content Campaigns

by Liz Huff Second Street

9 Statistics to Reinforce Your Branded Content Strategy

by Liz Huff Second Street

Branded Content: A Beginner’s Guide to Drive Expert Results

by Liz Huff Second Street

How to Retain Your Core Advertisers During the 2020 Election Season

by Liz Huff Second Street

3 Ways TV Can Avoid Losing Automotive Dollars During Elections

by Liz Huff Second Street

77 Ideas for July Holidays

by Liz Huff Second Street

The Ultimate Guide to Recurring Revenue Campaigns

by Liz Huff Second Street

3 Ways to Prioritize Promotions NOW

by Liz Huff Second Street

Drive Revenue + Engagement with Auto Racing Quiz Bundles

by Liz Huff Second Street

How to Celebrate Your Graduates and Athletes During COVID-19

by Liz Huff Second Street

36 Ideas for Advertisers to Pitch Right Now

by Liz Huff Second Street

Best Sweepstakes from the 2020 Awards

by Liz Huff Second Street

68 Turnkeys You Need to Sell to Your Advertisers

by Liz Huff Second Street

Best Branded Content Campaigns from the 2020 Second Street Awards

by Liz Huff Second Street

How to Keep Your Sponsorship Dollars Without College Hoops

by Liz Huff Second Street

5 Ways to Educate Your Audience Around COVID-19

by Liz Huff Second Street

Social Distancing? 11 Creative Ways to Keep Your Audience Engaged

by Liz Huff Second Street

Best Quizzes from the 2020 Awards

by Liz Huff Second Street

8 March Bracket Ideas That Have Nothing to Do With Basketball

by Liz Huff Second Street

Best Advertiser Campaigns from the 2020 Awards

by Liz Huff Second Street

103 Ideas for a Year of Brackets

by Liz Huff Second Street

Best Photo Contests from the 2020 Awards

by Liz Huff Second Street

Announcing the 11th Annual Second Street Award Winners

by Liz Huff Second Street

8 Top Bracket Ideas for TV

by Liz Huff Second Street

8 Smart Bracket Ideas for Magazines

by Liz Huff Second Street

8 Must-Run Bracket Ideas for Radio

by Liz Huff Second Street

Proven Ideas to Engage Your Broadcast Audience

by Liz Huff Second Street

6 Big Promotion Ideas for the Big Game

by Liz Huff Second Street

3 Great Promotions Ideas for Black History Month

by Liz Huff Second Street

4 First-Class Ideas for Travel Services

by Liz Huff Second Street

How to Combat Advertiser Objections to Recurring Revenue Campaigns

by Liz Huff Second Street

8 Big Promotions Wins in Big Markets

by Liz Huff Second Street

3 Ways to Maximize Revenue from Local Hospitals

by Liz Huff Second Street

It’s Raining Spring Revenue: 4 Steps to Success

by Liz Huff Second Street

How to Sell Recurring Revenue Campaigns to Your Team

by Liz Huff Second Street

3 Smart Ideas to Attract Advertisers in the Education Industry

by Liz Huff Second Street

3 Ideas to Pitch to Auto Repair and Service Advertisers

by Liz Huff Second Street

4 End-of-Decade Promotions to Run Right Now

by Liz Huff Second Street

6 Proven Ideas to Grow Your Travel Audience + Revenue

by Liz Huff Second Street

15-Month Contest Secures $37K from Children’s Hospital

by Liz Huff Second Street

3 Ideas to Color Your Paint Advertisers Happy

by Liz Huff Second Street

3 Ways Promotions Improve Your Branded Content Strategy

by Liz Huff Second Street

30in30: Top Ideas for Promotions and Email

by Liz Huff Second Street

6 Ways to Grow Your Parenting Audience

by Liz Huff Second Street

3 Trends to Drive More Revenue in 2020

by Liz Huff Second Street

3 Purrfect Promotions Ideas for Pet Services

by Liz Huff Second Street

Editorial Quiz Creates Content, Engagement for TV Station

by Liz Huff Second Street

Your Early Christmas Gift: 11 Promotion Ideas

by Liz Huff Second Street

It’s Quizmas! 22 Christmas Quiz Ideas

by Liz Huff Second Street

19 Festive Polls for the Christmas Season

by Liz Huff Second Street

6 Great Ideas For Weather Preparedness Promotions

by Liz Huff Second Street

4 Hot Promotion Ideas for HVAC Companies

by Liz Huff Second Street

Why Parenting Publications Need Promotions and Email

by Liz Huff Second Street

5 Promotion Ideas to Pitch to Furniture Stores

by Liz Huff Second Street

Pop Quiz: 8 Back to School Ideas to Try

by Liz Huff Second Street

9 Promotion Ideas for Election Season

by Liz Huff Second Street

Getting Started with Recurring-Revenue Campaigns

by Liz Huff Second Street

167 Prize Ideas for Every Audience You Want to Reach

by Liz Huff Second Street

8 Fantastic Ideas for Recurring-Revenue Campaigns

by Liz Huff Second Street

62 Advertisers Interested in Your Parenting Audience

by Liz Huff Second Street

Get Inspired: 12 Creative Quiz Ideas

by Liz Huff Second Street

4 Steps to Turn Fall into a Revenue Powerhouse

by Liz Huff Second Street

Best Sponsored Campaigns of 2018

by Liz Huff Second Street

Best Advertiser Campaigns of 2018

by Liz Huff Second Street

104 Ideas for June Holidays

by Liz Huff Second Street

Drive Recurring Revenue with Multi-Month Campaigns

by Liz Huff Second Street

Best Quizzes of 2018

by Liz Huff Second Street

Best Sweepstakes of 2018

by Liz Huff Second Street

9 Reasons Content Creators Need Contests

by Liz Huff Second Street

6 Quiz Ideas for Magazines

by Liz Huff Second Street

8 Photo Contest Ideas for Magazines

by Liz Huff Second Street

6 Sweepstakes Ideas for Magazines

by Liz Huff Second Street

It’s Time to Heat Up Your Summer Revenue

by Liz Huff Second Street

Announcing the 2018 Second Street Award Winners

by Liz Huff Second Street

6 Ballot Themes Perfect for City and Regional Magazines

by Liz Huff Second Street

120 Ideas for November Holidays

by Liz Huff Second Street

114 Ideas for October Holidays

by Liz Huff Second Street

185 Ideas for September Holidays

by Liz Huff Second Street

$50K Revenue & 1,400+ Opt-ins from Home Fix Up Sweeps

by Liz Huff Second Street

6 Spooky Quizzes to Engage Your Audience

by Liz Huff Second Street

101 Ideas for August Holidays

by Liz Huff Second Street

4 Roles You Should Have On Your Sales Team

by Liz Huff Second Street

6 Steps to Building a Killer Promotions Plan

by Liz Huff Second Street

Getting Smart with Sponsored Campaigns: A Year of Ideas

by Liz Huff Second Street

75 Ideas for April Holidays

by Liz Huff Second Street

Sweeps Leads to $1.25MM Revenue for Advertiser

by Liz Huff Second Street

Best Sweepstakes of 2017

by Liz Huff Second Street

Best Polls of 2017

by Liz Huff Second Street

Best Video Contests of 2017

by Liz Huff Second Street

Best Quizzes of 2017

by Liz Huff Second Street

Announcing the 2017 Second Street Award Winners

by Liz Huff Second Street

Fall In Love With These 5 Valentine’s Day Promotions

by Liz Huff Second Street

3 Ideas to Increase Your February Revenue

by Liz Huff Second Street

5 Ways Media Companies are Using Polls

by Liz Huff Second Street

3 Ways to Target Local Home Flooring Businesses

by Liz Huff Second Street

Promotion Ideas for Local Deck Builders

by Liz Huff Second Street

4 Ways to Turn Bridal Shops into Advertisers

by Liz Huff Second Street

4 Ideas to Run For Your Local Bridal Florists

by Liz Huff Second Street

4 Ideas to Pose to Wedding Photographers

by Liz Huff Second Street

7 Reasons Radio Should Be Running Ballots

by Liz Huff Second Street

Second Street Summit Recap: Day 2

by Liz Huff Second Street

Second Street Summit Recap: Content Breakout Sessions

by Liz Huff Second Street

Second Street Summit Recap: Sales Breakout Sessions

by Liz Huff Second Street

Second Street Summit Recap: Day 1

by Liz Huff Second Street

3 Ideas to Increase Your August Revenue

by Liz Huff Second Street

3 Ideas to Increase Your June Revenue

by Liz Huff Second Street

Borrell: 4 Latest Trends For Email and Promotions

by Liz Huff Second Street

3 Ideas to Increase Your July Revenue

by Liz Huff Second Street

Fore! Ways to Capitalize on Golf Excitement

by Liz Huff Second Street

5 Unique Ballot Ideas Perfect for TV

by Liz Huff Second Street

5 Ballot Ideas Designed Just for Radio

by Liz Huff Second Street

8th Annual Second Street Awards: The Year of Engagement

by Liz Huff Second Street

Best of the 2016 #SecondStreetAwards on Twitter

by Liz Huff Second Street

The 2016 Second Street Awards Winners & Finalists

by Liz Huff Second Street

9 Ballots for Any Market + Any Season

by Liz Huff Second Street

3 Ideas to Increase Your May Revenue

by Liz Huff Second Street

3 Ideas to Increase Your April Revenue

by Liz Huff Second Street

4 Ideas to Increase Your March Revenue

by Liz Huff Second Street

How to Package and Price Promotions

by Liz Huff Second Street

How to Generate Rich Consumer Profile Data

by Liz Huff Second Street

Start the New Year With A Health & Fitness Quiz Bundle

by Liz Huff Second Street

3 Ideas for Partnering with Casinos in Your Market

by Liz Huff Second Street

3 Ideas to Pitch to Local Car Washes

by Liz Huff Second Street

5 Perfect Ideas for Local Auto Dealerships

by Liz Huff Second Street

9 Photo Contests to Bring Holiday Cheer (+ Revenue)

by Liz Huff Second Street

5 Photo Gallery Ideas for Content Teams

by Liz Huff Second Street

5 Halloween Quizzes to Drive Results for Advertisers

by Liz Huff Second Street

7 Tips to Optimize Your Contest Thank-You Pages

by Liz Huff Second Street

5 Quizzes to Captivate Your Parenting Audience

by Liz Huff Second Street

Snowfall Contest Generates $7,500 for TV Station

by Liz Huff Second Street

5 Ideas to Increase Your January Revenue

by Liz Huff Second Street

3 Ideas to Increase Your December Revenue

by Liz Huff Second Street

3 Ideas to Increase Your November Revenue

by Liz Huff Second Street

4 Reasons to Run a Sweepstakes in Your Quizzes

by Liz Huff Second Street

7 Important Goals for Media (& How to Surpass Them)

by Liz Huff Second Street

13 Quizzes Your Digital Content Teams Will Love

by Liz Huff Second Street

How to Leverage Holiday Quiz Bundles to Generate Revenue

by Liz Huff Second Street

3 Promotion Ideas to Win with Hockey Playoffs

by Liz Huff Second Street

Announcing – the Winners of the 2013 Second Street Awards!

by Liz Huff Second Street

How to Use Sweepstakes to Grow Databases, Generate Revenue, and More

by Liz Huff Second Street

7 Great Patriotic Holiday Quiz Ideas

by Liz Huff Second Street

10 Ways Radio Can Use Promotions for Programming Content

by Liz Huff Second Street

9 Smart Ways TV Can Use Engagement Campaigns for Programming

by Liz Huff Second Street

3 Ways to Use Quizzes This Football Season

by Liz Huff Second Street

3 Ideas to Increase Your Revenue This October

by Liz Huff Second Street

5 Ideas to Increase Your September Revenue

by Liz Huff Second Street

How to Package & Price Your Hockey Engagement Campagins

by Liz Huff Second Street

The 2014 Second Street Awards Winners & Finalists

by Liz Huff Second Street

Score a Three-Pointer with These 3 Pro Basketball Promotions

by Liz Huff Second Street

How Quiz Bundles Will Enhance Your College Basketball Campaign

by Liz Huff Second Street

Best of #SecondStreetAwards on Twitter

by Liz Huff Second Street

Reign In Triple Crown Dollars with Quiz Bundles

by Liz Huff Second Street

4 Lessons from the 2014 Second Street Awards

by Liz Huff Second Street

Follow the 3-2-1 Rule to Maximize Your Success

by Liz Huff Second Street

Why Broadcast Needs to Run Ballots, Plus 5 Themes to Get You Started

by Liz Huff Second Street

3 Reasons Your Contests Aren’t Working

by Liz Huff Second Street

Kansas City Royals Quiz Taken 40,000 Times in First Week

by Liz Huff Second Street

Why You Need to Run a Holiday Quiz (+ 3 Quiz Ideas)

by Liz Huff Second Street

Facebook’s Rules Have Changed: Here’s How to Keep Your Promotions Successful

by Liz Huff Second Street

A Step-by-Step Guide to Selling Quizzes

by Liz Huff Second Street

3 Quiz Strategies TV Stations Should Adopt

by Liz Huff Second Street

7 Tips for Writing the Best Quiz Questions

by Liz Huff Second Street

How to Package & Price Quizzes

by Liz Huff Second Street

2 Quiz Models to Increase Your Revenue

by Liz Huff Second Street

Why Football Promotions Are A No-Brainer For TV

by Liz Huff Second Street

Score With Football Quizzes

by Liz Huff Second Street

5 Football Quiz Ideas For Fall

by Liz Huff Second Street

14 Quizzes to Spark Your Creativity

by Liz Huff Second Street

Deliver Hot, Qualified Leads to Your Advertisers with Sweepstakes

by Liz Huff Second Street

The Power of TV: How to Leverage Your Unique Assets for Promotions

by Liz Huff Second Street

The Power of Radio: How to Leverage Your Unique Assets for Engagement Campaigns

by Liz Huff Second Street

5 Tactics to Boost Your TV Ratings with Watch & Win Contests

by Liz Huff Second Street

Why You Shouldn’t Give Away a Promotion for Free

by Liz Huff Second Street

Why Promotions Are Critical for Monetizing Mobile

by Liz Huff Second Street

5 Ways to Drive Tune-In with Listen & Win Contests

by Liz Huff Second Street

Why You Should Treat Promotions as a Standalone Business

by Liz Huff Second Street

FAQs: Quizzes & Copyright Law

by Liz Huff Second Street

How to Align Promotions with Existing Initiatives to Drive Additional Revenue

by Liz Huff Second Street

Home Improvement Sweeps Generates $20K for Kansas City Star

by Liz Huff Second Street

Q&A with NAB: How the FCC’s New Contest Rules Will Affect Broadcasters

by Liz Huff Second Street

7 Powerful Promotions that Achieved Results for Advertisers

by Liz Huff Second Street

Q&A: Entercom’s Senior Counsel Talks Importance of FCC Contest Rule Change

by Liz Huff Second Street

Seller’s Guide: Solutions for Top Advertisers

by Liz Huff Second Street

The 2015 Second Street Awards Winners & Finalists

by Liz Huff Second Street

3 Ways TV Can Avoid Losing Financial Dollars During Elections

by Liz Huff Second Street

Hearing Aid Sweeps Delivers 164 Qualified Leads to Audiology Center

by Liz Huff Second Street

25 Advertisers to Target for Pet-Themed Engagement Campaigns

by Liz Huff Second Street

7 Tips for Writing the Best Lead-Generation Questions

by Liz Huff Second Street

Quiz Bundles: Your Answer to Monetizing Quiz Excitement

by Liz Huff Second Street

Marketing Your Promotions & Interactive Content

by Liz Huff Second Street

How to Optimize Your Promotions

by Liz Huff Second Street

Sales Motivation and Perseverance

by Liz Huff Second Street

The Power of Your Cross-Departmental Team

by Liz Huff Second Street

Achieving Your Ambitious Revenue and Database Goals

by Liz Huff Second Street

Gold Medal Moments: Second Street Summit Success Stories

by Liz Huff Second Street

4 Types of Lead-Generation Questions for Advertisers

by Liz Huff Second Street

5 Ways TV Can Avoid Losing Healthcare Dollars During Elections

by Liz Huff Second Street

4 Reasons to Pitch Baseball Quizzes

by Liz Huff Second Street

Tee-Off Your Golf Season with Quizzes

by Liz Huff Second Street

Advertiser Promotions: What They Are & Why You Should Care

by Liz Huff Second Street

63 Perfect Summer Ideas for Hot Advertisers

by Liz Huff Second Street

Advertiser Sweepstakes Generates $13K for Station

by Liz Huff Second Street

How to Sell Promotions

by Liz Huff Second Street

How to Market Your Promotions

by Liz Huff Second Street

Planning & Staffing for Promotions

by Liz Huff Second Street

2015 #PromotionsSummit Highlights from Twitter

by Liz Huff Second Street

5 Tips for Driving Revenue & Engagement with Quizzes

by Liz Huff Second Street

Promotions Summit Journal: Day 1

by Liz Huff Second Street

Promotions Summit Highlights: Day 1

by Liz Huff Second Street

Promotions Summit Journal: Day 2

by Liz Huff Second Street

Promotions Summit Highlights: Day 2

by Liz Huff Second Street