WCKX-FM Brings in $12K with Freestyle Video Contest

by Emily Thousand Second Street

Case Study Highlights

  • Generated $12,000 for WCKX-FM
  • 82 video entries were received
  • Over 724 users registered to vote
  • 2,700+ votes were cast

The Idea

WCKX-FM (Power 107.5) is an urban radio station in Columbus, Ohio with a focus on current R&B & hip-hop. The station is a part of Radio One and has a DMA of 32.

The station wanted to engage their audience while strengthening their relationship with Pepsi. The solution was the Power 107.5 King of the Booth contest.

Video Contest Generates $12K

The Execution

Pepsi was the single title sponsor of King of the Booth.

The contest asked local music artists to submit a video of an original freestyle mix. The only requirements were to rhyme 16 bars and include the words “Pepsi,” “King of the Booth” and “Power 107.5!” somewhere in the mix.

Once the submissions were in, voters narrowed all the entries down to six finalists, who came into the studio to shoot a promo video with several Power 107.5 personalities before the final round of voting.

Power 107.5 / Pepsi // King of the Booth from Hvbitué Originals on Vimeo.

Branding of the contest was updated to feature all the finalists.

Branding Featured the Finalists

The overall winner received the chance to record a song to be played on the radio, as well as several live performance opportunities, including at the Power 107.5 Anniversary Party and at the Power 107.5 Stage at the Juneteenth Celebration in Columbus. In addition, the winner received a blu-ray player from Pepsi and prize packs from Pepsi and Power 107.5, including music, tickets, swag, and more.

The Results

King of the Booth brought in $12,000 in revenue for WCKX. The contest received 82 submissions, which is phenomenal for a video contest with such specific requirements for entry. By the end of the promotion, the contest had accrued 724 registered users and 2,706 votes across the two rounds of voting.

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