24 Ideas to Supercharge Your Promotions & Interactive Content Strategy

by Matt Coen Second Street

“Commit to online promotions. They will be an $80 billion industry by 2017.”

           – Gordon Borrell, CEO, Borrell Associates

Make a Committment

Build your team with people from sales, marketing, and digital.”

           – Matt Coen, President & Co-Founder, Second Street

Leverall ALL of your resources – online and offline.”

           – Julie Foley, Director of Affiliate Success, Second Street

Approach advertisers early before they set their marketing budgets.”

           – Matt Chaney, Director of Affiliate Success, Second Street

Approach Advertisers Early

Show advertisers the dollar value of what they’re getting.”

           – Matt Coen, President & Co-Founder, Second Street

Include an opt-in with every promotion or interactive content you run.”

           – Julie Foley, Director of Affiliate Success, Second Street

Include an Opt-In on Everything

“Run sweepstakes to build your email list.”

           – Emily Thousand, Affiliate Success Manager, Second Street

Engage your entire audience with ballots.”

           – Liz White, Executive Vice President & Assistant Publisher, Record-Journal

Build a calendar that integrates all your promotions and interactive content.”

           – Matt Coen, President & Co-Founder, Second Street

Build a Calendar

Always send email. It’s your most valuable marketing asset.”

           – Doug Villhard, President & Co-Founder, Second Street

“Make advertisers VIP Pickers in all your sports contests.”

           – Marty Carry, Regional Ad Director, The State Journal-Register

Include valuable digital assets in all your sponsorship packages.”

           – Emily Thousand, Affiliate Success Manager, Second Street

Sell bundled packages that include multiple promotions and interactive content.”

           – Rebecca Capparelli, Director of Sales Training & Development, Gatehouse Media

Bundle Your Promotions

“Incorporate promotions or interactive content into your live events.”

           – Clinton Randall, Webmaster, The Daily Advocate

Sell advertisers contests they can run on their own Facebook Pages.”

           – Emily Thousand, Affiliate Success Manager, Second Street

Use data to target and sell promotions to your advertisers.”

           – Gordon Borrell, CEO, Borrell Associates

Use Data to Target Consumers

Include a coupon in your contest follow-up email.”

           – Emily Thousand, Affiliate Success Manager, Second Street

“You’ve got to run cutest kids and cutest pets contests.”

           – Julie Foley, Director of Affiliate Success, Second Street

“Focus on choosing the right contests for your market.”

           – Matt Coen, President & Co-Founder, Second Street

“Your promotions have to be mobile friendly.”

           – Emily Thousand, Affiliate Success Manager, Second Street
Your Need to be Mobile Friendly

“Implement a popover ad on your website to drive email sign-ups.”

           – Liz Crider, Affiliate Success Manager, Second Street

Run additional contests, quizzes, or ballots alongside your major sports contests.”

           – Doug Villhard, President & Co-Founder, Second Street

“Set a goal that’s big enough to matter.”

           – Beth Mann, President & CEO, WKDZ-FM

Make Your Goals Big Enough to Matter

“Spend more time in the Second Street Lab.”

           – Rebecca Capparelli, Director of Sales Training & Development, Gatehouse Media

It’s never too late to make changes to your promotions and interactive content strategy. Now’s the time to jumpstart your program.

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