Advertisers to Target for March
From auto dealers to financial planners, many unique advertisers are looking to be a part of your March promotions. Make sure you talk to these top March advertisers when you start your planning.
| Automotive | Bars & Restaurants | Financial Services | Pet Services |
|---|---|---|---|
| Dealerships | Sports Bars | Banks (National, Regional, Local) | Groomers |
| Service Departments | Clubs | Credit Unions | Veterinarians |
| Dealer Associations | Fine Dining | Insurance | Pet Stores |
| Tire Retailers | All Restaurant Types & Ethnicities | Investment Advisors & Brokers | Kennels |
| Car Detailing & Car Wash | National Chains & Regional Chains | Wealth Management & Financial Planners | Doggy Day Cares |
| Autoparts Stores | Financial Planners | ||
| Autobody & Painting |
Top Ideas for March
Brackets
Bracket fever is contagious in March. Whether you’re planning to run a college basketball tournament bracket or you’d like to be more creative with a custom bracket, these contests are a sure-fire win this month.
The Post and Courier has run their Hoops Frenzy campaign with their restaurant sponsor for three years in a row. They promoted the campaign through a mix of email marketing, social media ads, digital banners, and print ads and included a grand prize of a LED HDTV. 1,000 people entered the bracket challenge, around 700 opted-in for sponsor emails, and the paper brought in $5,000 in sponsorship revenue.
Sweepstakes
Looking to capitalize on the basketball frenzy this March? Sweepstakes can be an excellent way to harness this excitement to produce results for you or your advertisers.
The tournament leads to tons of time spent watching games on TV. Sweepstakes with prizes for brand new televisions, sound systems, or even catered parties can be an excellent prize for any market. KFXX-AM’s Big Screen Madness was sponsored by Country Financial Insurance. By including a few lead-generation questions, the contest led to 16 leads requesting to be contacted for an insurance review.
Quizzes
Quizzes have the ability to connect with a wide audience – both diehard and casual fans alike. Plus, when you tie together a group of quizzes into a bundle, you can maximize your opportunity for revenue and branding.
The Lawrence Journal World worked with a local apartment rental company, Cherry Hill Properties, to sponsor their “Which KU Basketball Player Are You?” quiz. Fans of KU basketball loved to find out which of their favorite players they were most like. The registration form included fantastic lead-gen questions to identify potential rental prospects for the sponsor.
Photo Contests
Not all contests in March have to be about basketball. With the start of Spring, this can be a great month to target your pet service industry advertisers as well. And when it comes to pets, nothing works better than a photo contest.
The Global Pet Food: Best Pet Contest was sponsored by a local pet food store. With a great prize of free pet food for a year, the contest received more than 250 qualified entries. Plus, by incorporating survey questions, CHUR-FM was able to deliver hundreds of hot leads to the pet store.
Looking for even more ideas? Download Your Revenue Guide to Spring Promotions and Interactive Content to get all the tips and best practices you need for the months of March, April, and May. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Spring.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.