4 Ideas to Increase Your March Revenue

by Liz Crider Second Street

Advertisers to Target for March

From auto dealers to financial planners, many unique advertisers looking to be a part of your March engagement campaigns. Make sure you talk to these top March advertisers when you start your planning.

AutomotiveBars & RestaurantsFinancial ServicesPet Services
DealershipsSports BarsBanks (National, Regional, Local)Groomers
Service DepartmentsClubsCredit UnionsVeterinarians
Dealer AssociationsFine DiningInsurancePet Stores
Tire RetailersAll Restaurant Types & EthnicitiesInvestment Advisors & BrokersKennels
Car Detailing & Car WashNational Chains & Regional ChainsWealth Management & Financial PlannersDoggy Day Cares
Autoparts StoresFinancial Planners
Autobody & Painting

Top Ideas for March

Brackets

Bracket fever is contagious in March. Whether you’re planning to run a college basketball tournament bracket or you’d like to be more creative with a custom bracket, these contests are a sure-fire win this month.

KKFN’s basketball bracket scored a $40,000 slam dunk for the station. Their success started with finding four great advertisers – a tax preparer, a men’s health urology center, a local media college, and a sports bar. In addition, KKFN created integrated sponsorship packages leveraging on-air, online, and on-site assets.

KKFN Bracket Scores $40,000

To capitalize on the bracket excitement, the Santa Barbara Independent ran their Brew Bracket. This custom bracket featured eight different local breweries competing to be the winner. The paper promoted the contest across social media, in-print, and included tons of on-site advertising at the competing breweries. The contest brought in over $2,000 in revenue for the paper.

Brew Bracket a Hit with Community

Sweepstakes

Looking to capitalize on the basketball frenzy this March? Sweepstakes can be an excellent way to harness this excitement to produce results for you or your advertisers.

Tickets to big games and fan experiences are a great way to drive lots of entries. WKYT-TV worked with their sponsor, Lexington Diagnostic Center & Open MRI, to run the Big Blue Nation Fun Basket complete with tickets to an upcoming game and other prizes. The contest received nearly 3,000 entries.

3,000 Entries in Basketball Sweepstakes

The tournament leads to tons of time spent watching games on tv. Sweepstakes with prizes for brand new televisions, sound systems, or even catered parties can be an excellent prize for any market. KFXX-AM’s Big Screen Madness was sponsored by Country Financial Insurance. By including a couple survey questions, the contest lead to 16 leads requesting to be contacted for an insurance review.

TV Giveaway Uncovers Hot Leads for Sponsor

Quiz Bundle

Quizzes have the ability to connect with a wide audience – both diehard and casual fans alike. Plus, when you tie together a group of quizzes into a bundle, you can maximize your opportunity for revenue and branding.

The Atlanta Journal-Constitution worked with a local grocery store, Kroger, to sponsor their “Which College Hoops Coach Are You?” quiz. Because this was a turnkey quiz, it was built in a snap and was a quick way to generate significant revenue for their paper.

Basketball Quiz Sponsored by Grocery Store

Your local teams can be great inspiration for quizzes too. WLNS-TV in Lansing, MI made their “Really Tough MSU Tournament Trivia” quiz featuring facts about the history of the Michigan State University basketball team. This was an excellent way to target their local diehard fans – more than 1,000 people took this niche quiz.

Create Custom Quizzes about Local Teams

Photo Contests

Not all contests in March have to be about basketball. With the start of Spring, this can be a great month to target your pet service industry advertisers as well. And when it comes to pets, nothing works better than a photo contest.

The Global Pet Food: Best Pet Contest was sponsored by a local pet food store. With a great prize of free pet food for a year, the contest received more than 250 qualified entries. Plus, by incorporating survey questions, CHUR-FM was able to deliver hundreds of hot leads to the pet store.

Pet Photo Contest Uncovers Leads for Sponsor

For their Cutest Canine in Clark County contest, The Columbian worked with three sponsors, a dog day care, a pet food store, and a local humane society. The contest offered prizes to the top three winners, each prize from one of the sponsors. The contest drove in over 700 qualified entries and nearly 3,000 votes.

700+ Entries in Cutest Pet Contest

Looking for even more ideas? Download Your Revenue Guide to Spring Promotions and Interactive Content to get all the tips and best practices you need for the months of March, April, and May. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Spring.

DOWNLOAD THE SPRING REVENUE PLAYBOOK