4 Ideas to Increase Your September Revenue

by Liz Crider Huff Second Street

Advertisers to Target for September

Many advertisers love the chance to be a part of football-themed interactive content and promotions. Here are three advertising categories you want to be sure to reach out to as you start planning your football campaigns.

Utilities and HVACBars and RestaurantsAutomotive
Cable and Internet ProvidersSports BarsDealerships
Gas and ElectricBeverage DistributorsService Departments
HVAC InstallationBreweriesRepair Shops and Mechanics
Home InspectorsClubsDealer Associations
HVAC Service and RepairFine DiningAftermarket Retailers
National and Regional ChainsTire Retailers
All Restaurant Types

Top Ideas for September

Pick’em

Season-long pick’ems for pro, college, or high school football offer extended branding opportunities for advertisers throughout the duration of the season.

KSDK-TV’s pro football pick’em was a big success with the entire KSDK station team (sales, marketing, programming) all jumping on board. Sponsored by a local automotive dealer, the pick’em brought in $25,000.

ksdk-football-pickem

For sports station KKFN-FM “The Fan,” running a pro football pick’em has been a great way to involve their radio personalities and connect with their listeners – They’re bringing in over 10,000 users every year. Sponsored by a local sports bar and a beer distributor, they earned over $20,000 in revenue.

kkfn-pro-football-pickem

Submission Contests

Whether you’re looking for the cutest little football player, the biggest fan spirit, or the best tailgate party, these contests drive tons of entries and lots of pageviews.

WIXX-FM in Green Bay, WI created an Instagram hashtag photo contest sponsored by the Packers Pro Shop. The contest received over 200 entries.

wixx-green-gold-hashtag

The Texarkana Gazette ran this adorable photo contest looking for the Cutest Lil’ Football Fan and sponsored by five different advertisers. The contest received over 10,000 votes.

cutest-lil-football-fan

Sweepstakes

With a valuable prize like VIP ticket packages, luxury tailgating supplies, and vacations, these contests drive huge engagement numbers and collect lots of email addresses.

Inside Columbia Magazine created this popular tailgating sweepstakes with the prize of a luxury cooler filled with beer and meat. The contest collected over 1,200 email addresses for their sponsor, the Missouri Beef Council.

columbia-beef-and-beer-sweepstakes

An insurance company sponsored this football sweepstakes by WHKO-FM. The prize was an ultimate fan giveaway including four tickets to watch the Cincinnati Bengals, a hotel, and trip spending money.

whko-football-sweepstakes

Quizzes

Football-themed quizzes can target a wide audience and get tons of shares on social media.

Sponsored by a local sports bar and grill, the Game Day Griz Quiz by KPAX-TV was a big hit with fans. Plus, by taking the quiz, users were entered into a sweepstakes to win a gift card to the restaurant.

KPAX-Gameday-Griz-Quiz

The “Test Your Green and Gold Knowledge” trivia quiz was created by WSSP-FM. The quiz was part of Wendy’s annual buy of over $100,000.

WSSP-Green-and-Gold-Knowledge-Quiz

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