Advertisers to Target for December
This is a great month to target a wide variety of advertisers. Here are three particular advertising categories to reach out to as you start planning your December engagement campaigns.
| Retail | Grocery | Healthcare |
|---|---|---|
| Department Stores | General Grocery Stores | Clinics |
| Jewelry Stores | Specialty Food Stores (Meat Markets, Delis, Bakeries, etc.) | Urgent Care Facilities |
| Speciality Stores | Farmer’s Markets | Dentists & Orthodontics |
| Consumer Electronics | Hospitals | |
| Home Improvement & Appliances | Hearing Centers | |
| Furniture Stores | Lasik | |
| Clothing Stores | Cosmetic Surgeons |
Top Ideas for December
Sweepstakes
Since December is definitely the biggest gift-giving season of the year, sweepstakes offering valuable prizes can attract massive numbers of entries. An advertiser sweepstakes is a fantastic solution to support local businesses and drive maximum revenue!
For the Christmas season, the team at the Chattanooga Times Free Press ran this month-long campaign highlighting local sponsors. Each day they ran an individual sweepstakes for one sponsor, with a prize from that sponsor. The campaign collected 14,500 entries across the 24 individual sweepstakes.
Photo Contests
Photo contests can are a great way to drive pageviews and get tons of shares on social media.
For the last four years, Norfolk Daily News has hosted an annual Christmas tree photo contest. To drive participation, they structured the contest to include three categories; Designer’s Choice, Most Votes, and Most Unique. A local home decor company sponsored the campaign and provided prizes for each category. This year more than 55 people submitted photos of their decorated tree and over 500 people voted for their favorites.
Quizzes
The versatility of quizzes means you can make a quiz work for practically any holiday topic or advertiser. Check out this list of 22 christmas quizzes to drive engagement and grow your email list!
The Atlanta Journal-Constitution has a long-standing partnership with grocery store, Kroger. As the holidays approached, the paper created a holiday quiz bundle featuring the store’s branding. The bundle received over 13,000 entries and included these three titles:
- Which Christmas Movie Family is Most Like Yours?
- Which Holiday Treat Are You?
- Can You Name the Holiday Movie Based on the Food?
Looking for even more ideas? Download Your Revenue Guide to Winter Promotions and Interactive Content to get all the tips and best practices you need for the months of December, January, and February. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Winter.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.