10 Emails You Should Send to Improve Your Program

by Emily Thousand Second Street

Welcome Email

Users create a first email that sets the stage for what users can expect from future emails.

Welcome-Email

Exclusive Offers

Reward your subscribers with special offers and deals just for them. Make them feel like a VIP for joining the list.

exclusive-offer

Birthday Email

People love getting birthday emails and it shows. Birthday messages have a 179% higher click rate than other promotional emails. This is a great opportunity to partner with an advertiser and have them sponsor the included offer or coupon.

Birthday-Email

Campaign Promotion

Looking for even higher engagement numbers for your promotions and interactive content campaigns? Email is the #1 way to drive promotions conversions. If you’re not announcing your quiz, pick’em, or contest by email, you’re definitely missing out.

contest-email

Event Invitation

If you want to really drive attendance and awareness about your event, email is your best friend. With a clear call-to-action, you can quickly boost ticket sales and increase attendance.

event-invite

Special Content Activation

Maybe you have a special live show coming up or an in-depth report on the evening news. Use emails to drive engagement with your content.

content-promotion

Breaking News

Whether it’s a major news event, a breaking sports story, or a hot new concert announcement, use email to make sure you’re subscribers get the news from you first.

breaking-news

Newsletters

Sending the right emails to the right people is key. Creating a variety of newsletters will let you target messages to an engaged and interested audience.

sports-newsletter

Subscriber/Member Acquisition

Create a series of specific emails targeting non-subscribers.

subscriber-acquisition

Advertiser Drip Campaign

Work with an advertiser to set up a series of targeted emails looking for leads. Even better, send these to a specific targeted list for higher open and click-through rates.

drip-campaign

It’s time to step up your email game. Take some time to evaluate your current email practices and see where you can make improvements. Email isn’t dead – Far from it. Make sure you’re prepared to take advantage of all it has to offer.

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