3 Ideas for Partnering with Casinos in Your Market

by Liz Crider Second Street

Sweepstakes

If you’re looking for an opportunity to partner with local casinos, sweepstakes can be one of your best options. Not only do casinos offer a wealth of excellent prize ideas like vacation stays, concerts, free slot play, but when you include a valuable prize, you can generate a huge list of interested consumers. KMGH-TV worked with Ameristar Casino on this sweepstakes. It drove over 44,000 entries and collected over 25,000 opt-ins.

Ameristar Casino Sweepstakes

Quizzes

Quizzes can be a great way to partner with local casinos. Not only can you create fun quizzes about popular games, casino hot spots, or casino history, you can incorporate a sweepstakes to draw in even more entries. Add on a couple survey questions, and you’ll deliver fantastic results.

Need some quiz ideas? Try one of these:

  • “How Much Do You Know About Poker?”
  • “Do You Know These (Casino Name) Headliners?”
  • “How Should You Spend Your Trip to (Casino Name)?”
  • “What’s Your Gambling IQ?”

Quizzes are Perfect for Casinos

Pick’ems & Brackets

For a casino looking to achieve lots of branding opportunities, football pick’ems and basketball brackets will deliver results. With a high frequency of advertising opportunities (email, social media, website ads, etc.), these contests can put their brand front and center for a large audience.

Pick'ems and Brackets Deliver Big Branding

For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, survey questions, and more for over 30 top advertising categories.

DOWNLOAD the Seller's Guide