9 Newsletters to Boost Your Audience Engagement

by Emily Thousand Second Street

Daily Newsletters

In our digital world, many people are solely getting their local news and information from alerts on their phone. With daily newsletters, you can make sure looking for emails from your media company becomes a daily routine for your audience.

Headlines

Headlines aren’t just for newspapers. Your radio station or television station can also offer readers relevant news relating to their interests. Whether it’s coverage of a major criminal story or information on an upcoming severe weather event, people love headline newsletters.

Run Headline Newsletters

Breaking News

Breaking news doesn’t need to be earth-shattering to be effective. Grab your reader’s attention with a “Breaking News” announcement in the subject line and at the top of your email. Plus, be sure to include a call to action directing readers to your site to learn more.

 

Business News

Offer readers local business news while also giving local businesses the opportunity to sponsor articles featuring their company. You can even increase the frequency of these newsletters by setting them up to automatically send to certain segments of your audience.

Run Local Business Emails

Local Events

Highlight your town’s local events with weekly or monthly emails to generate revenue and bring your community together. Everyone’s always looking for something to do, so these newsletters can be very attractive to your community members.

Run Local Events Newsletters

Sports

No matter the size of your community, everyone has a team they’re passionate about. Sports newsletters can include updates on local high school, college, or professional sports teams. Report scores and highlights, or even plug a video in there for maximum engagement.

Run Sports-Themed Newsletters

Weekly/Monthly Campaigns

Target a niche audience with weekly or monthly segmented newsletters. Use data from general newsletters to determine which types of content to run. For example, if you find that recipes are especially popular among audience members, dedicate a newsletter to recipes or food.

Pets

No matter the size of your community, everyone has a team they’re passionate about. Sports newsletters can include updates on local high school, college, or professional sports teams. Report scores and highlights, or even plug a video in there for maximum engagement.

Run Pets-Themed Newsletters

Food

Introduce readers to a new restaurant in town, send a recipe, or promote your “Best Restaurants in Town” ballot – Members of this segmented audience have already expressed an interest in these topics, so they will likely be interested in voting.

Run Food-Themed Newsletters

Real Estate

Feature local houses for sale or put a spotlight on a local neighborhood. This is also the perfect space to promote your citywide ballots or an “In my Neighborhood” style photo contest.

Run Real Estate Newsletters

Engagement Campaigns

Email is the best way to drive traffic to your engagement campaigns. Get the most out of your database by letting readers know about all the latest campaigns you’re running.

Run Engagement Campaign Newsletters

With a complete newsletter plan featuring several different email newsletters, you’ll keep your entire database engaged!

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