Use quizzes for advertisers wanting to reach this valuable demographic
In years past, nearly 3,500 million dollars were spent on purchasing golf equipment alone. Plus, with the golf audience being predominantly male and the majority having an income of over $40,000 (27% make more $100K!) – this is an audience advertisers don’t want to ignore.
Not to mention, the PGA Tour lasts a whole year with tournaments running from October through September across the United States.
Golf-themed quizzes can be an ideal solution to target impassioned fans and occasional enthusiasts alike. And, while these major golf tournaments happen all across the country, there are also tons of local tournaments, so one is bound to be near your market.
For instance, each September a major tournament is held in Atlanta, GA bringing a lot of local golf excitement to the area. To capitalize on this big local event, the Atlanta Journal-Constitution created the quiz, “Who’s Your PGA Tour Buddy?” And, they were able to get the tournament itself to be the sponsor.
The personality quiz asked a variety of questions that resulted in pairing the user with a golf celebrity playing in the PGA tournament. Not only was this an ideal complement to the paper’s editorial content for golf, but they were able to leverage the outcome page for the advertiser with a direct link to buy tournament tickets.
Like the Atlanta Journal-Constitution showed, quizzes are the perfect way to capitalize on the excitement surrounding these tournaments.
Need inspiration for your own? Here are some golf-themed quiz ideas to get you started:
- “What’s Your Golf Game Like?
- “Do You Know Pro Golf Trivia?
- “Putt-Putt or PGA: Test Your Golf Knowledge”
- “Which Golf Course is Right for You?” (Outcomes could be local courses or famous professional courses)
- “Which Golf Player are You?” (Outcomes could be local golf celebrities or famous tour champions)
As you begin to develop your golf quiz, consider bundling the quizzes to maximize your revenue potential and simplify your sales process. Creating a multi-quiz campaign of 3-5 themed quizzes can provide one advertiser with an abundance of branding opportunities leading to a higher sponsorship investment. Plus, this means sales team can secure the sponsorship with one meeting and isn’t needing to spend time finding a handful of individual advertisers.
Don’t miss out on the massive opportunities surrounding the year-long golf season. Check your local events calendar and see when the next big tournament is coming to you.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.