DOWNLOAD 241 IDEAS TO ENGAGE YOUR AUDIENCE.
Our playbook 241 Ideas to Engage Your Audience is your ultimate planning guide and idea bank to promotions and interactive content. Inside, you’ll find over 240 ideas (yes – 240!) to put on your calendar. Plus, you’ll get tips on the best advertisers to reach out to, content to incorporate, and demographics to target.
CHECK OUT THE WEBINAR TAKEAWAYS.
Plan. Plan. Plan.
No matter the goals you are looking to achieve, it all starts with a plan. Having an annual goal for database growth or increasing revenue is much easier to achieve when you’ve laid out your entire year, month-by-month. Plus, you’ll set everyone on your team up for success when they know what’s coming and have ample time to prepare.
Our downloadable Planning Calendar & Revenue Tracker is an excellent tool for laying our your ideas and getting your planning off on the right foot.
Fill Your Calendar with Variety.
While you may have found success with a sweepstakes or quiz, don’t get locked into creating the same type of campaigns over and over again. Different campaigns excel at achieving different goals. Make sure that you’re leveraging every tool in your wheelhouse to make this year, the best yet.
Promotions & Interactive Content Advantages
|What's Your Goal?||What Do We Recommend?|
|Grow Your Email Database||Sweepstakes (and add an email opt-in to all engagement campaigns)|
|Generate Revenue||Pick'ems and Brackets|
|Improve Engagement & Time on Site||Photo Contests, Quizzes, and Pick'ems|
|Increase Ad Impressions & Page Views||Photo Contests & Galleries|
|Market Your Products & Content||Sweepstakes and Quizzes|
|Grow Your Social Following||Sweepstakes, Quizzes, and Photo Contests|
|Gain Consumer Insights||Ballots and Quizzes|
Design Campaigns to Reach Your Goals
Whether you would like to know how your audience prefers to get their sports news, or you’re working with an advertiser who’s hoping to find leads looking to buy a car, customize your promotions and interactive content to deliver more value on campaign.
By including survey questions and email opt-ins, you can optimize every campaign to produce big results. In our Seller’s Guide, you’ll find custom campaign ideas, opt-ins, survey questions and more for over thirty top advertising categories.